Instagram has become a pillar of the social presence of many brands, driving profitable traffic to landing pages, increasing conversions, and creating an engaging audience. In fact, there are over 1 billion monthly active users, and more than 80% of accounts now on Instagram following a business.
If your Instagram presence is not as powerful as you think, it could be time to learn how to strengthen your social media marketing strategy to get real and organic followers on Instagram. The bigger your following grows, the more opportunities you have to connect with users and develop unique experiences for them. So we listed down some tips on how you can optimize your Instagram account to increase your followers in just simple ways.
Simple Tips to Increase Your Instagram Followers
- Create a Great Instagram Bio and Profile
When people check your brand on Instagram, the first thing they see is your bio. In order to get more Instagram followers, you need to make an enticing bio. Having an attractive bio can capture the user’s attention. This will encourage them to further check out your profile, and so many of them will end up following you.
- Share Quality Content/Photos with a Strong Brand Aesthetic
Instagram is a social media network that mainly focuses on visual content. Therefore, on Instagram, looks really matter. Your Instagram aesthetic should strongly reflect overall who you are as a brand. This is the first chance to give any would-be follower a great and lasting impression.
If you are not that creative and not into taking great photos, you might consider hiring talented photographers and a content creator. These talented individuals can produce great content from out of the box caption to amazing photos that will surely engage your target audience. Your Instagram account is your portfolio, so having quality photos and the content will strengthen your brand and attract more followers.
- Update your InstaStory Often
One of the best ways to optimize and grow your Instagram is to be consistent. Consistently posting content on your Instagram feed and InstaStory. Instagram Stories are both an incredibly effective tool for your social media marketing and personal branding.
You have to post new content preferably between 1 to 7 stories every day to keep your audience engaged since Instagram stories only last for 24hrs. The more InstaStories top the posting on your Instagram feed and adding hashtags and location stickers the more they get impressions and reach your target audience.
- Use IGTV
IGTV or Instagram TV is intended for sharing and watching long-form videos. It’s similar to InstaStory, except that your videos will stay on your channel forever. For content creators and businesses, IGTV is a game-changer for leveraging video content.
With its support for long-form video, IGTV provides more opportunities to create additional user traffic, thus increasing the visibility of the brand and also your products and services. Studies have also shown that online video viewership is increasingly growing, with a predicted number surpassing 236 million in 2020. This shows that IGTV will go a long way towards helping businesses develop their efforts and reach for social media marketing.
Building a fully optimized Instagram profile able to engage Instagram users will take a coordinated plan of attack and more patience. Instagram continues to rise in user popularity, so taking advantage of these tips to increase your followers will help you expand your reach. So, if you’re ready to back up your Instagram account with powerful tools to increase your reach get in touch with MECACA Global Network and be a step ahead of the competition!