Digital Marketing Tips for Small Business Owner

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Start Small with Digital Marketing

Creating a business social media profile, making the right content and planning strategy are not an easy task. Social media platforms are deeply integrated in our lives – it is nearly impossible for businesses to ignore them. There’s so much opportunity for you to get in front of potential customers.

Small business owners can see success in their digital marketing journey. It can be overwhelming to some new business owners when it comes to finding the right mix in online marketing but with the right guides, you can succeed! Over the years, MECACA Global Network has found the right mix on how to create a proven digital marketing strategy for small business owners. Check it out!

4 Digital Marketing Tips for Small Business Owners

  • Choose Only a Few Social Media Platform

Yes, this may sound a little bit odd but this is actually quite necessary for you to save time and money on creating good content for your audience. Do not waste time on platforms that have little to no use for your business (due to lack the audience they are looking for). For example, if your audience’s demographic is on Facebook, then they likely are not on Pinterest. 

  • Focus Quality Not Quantity

Quality posts make a difference. We have found that most audiences are more willing to engage with posts that are related to them whether it is a promotion or providing resourceful information to your ideal customer. So before you post, ask yourself what your audience would gain from this piece of content. Is it entertaining, informative, interesting, thought-provoking, helpful?

  • Content Marketing for Starters

Quality content is content that is relevant, accurate, optimized for search and delivers what your audience wants. Some pointers to have when you curate the content such as:

  1. Attract a defined target audience that need you
  2. Inform them about your business and why you do it
  3. Engage and educate them how to use your products or services
  4. Generate leads and sales via promotion or problem solving content
  5. Turn that audience into customers because they need you!
  • Find a Good Social Media Marketing Tool

There are a number of these tools out there. We find that Hootsuite and ESMB are useful even to the seasonal digital marketer. These tools can help you regardless of your goals, including a few free and freemium tools for those on a tight budget. 

Content Marketing is Important for Brands & Businesses

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Why is Content Marketing Important?

Content Matters! Effective planning, writing, and editing web content is the best and cheapest way to target your website’s SEO. While doing so, your website will have several benefits including generating leads and enhancing your brand’s identity. The consumers have shifted the way they perceive a brand and why they would buy from you. Take this opportunity to strengthen your brand position in the market.

With well implemented content, your brand can reach further. Providing proper information can foster good relations with consumers and it is an efficient way of drawing traffic back to your official business website and social media platforms. This is why they say ‘content is king’. 

Things to Write About in Your Content Marketing Strategy

You can also use this information below to implement your existing digital marketing strategy. Content marketing is one of the strong elements for setting an edge over digital marketing. 

  1. Educational Content
    Make your customers know what you’re selling and how you can help them. Teach them how to use products and services. Addressing their pain point and giving them a reason why they need you.
  2. New Product
    This is a must for every brand owner. Always include the features and benefits of your products and services in your content. After all, your customers want to know more about it!
  3. Business Direction
    Set a tone of your company’s mission, aim and direction. Align your interest with the rest of the customers. For example, if your business is all about saving the environment, make sure your customers know about it! 

Creating great content is the first step, but if you don’t promote your content properly, no one will see it. Remember to use all the SEO indicators when you’re creating your copy such as heading tags, image tags, targeted keywords etc. 

3 Ways to Improve Your Facebook Ads

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Common Facebook Ads & Creativity Copy Mistakes 

When it comes to Facebook ads, creativity does matter. Unfortunately, the ads copy is still an element that is lacking in many ad accounts. The need for marketers to pour out their creativity is becoming more important in scaling the ads performance. Facebook is a great platform for your business to have a wider reach.

This is why we must improve the way we create high production (without spending), professional-looking creatives that stand out. Here are the most common mistakes we see when it comes to Facebook ads:

  • The ads copy/creatives does not reflect the audience
    Too many “solution based” ads instead of “problem-focused” ads. Your targeted audience may have problems resonating with your ads. 
  • Similar and same angle ads testing
    Have a set of ideas with a clear angle before writing a copy. By addressing the same pain point over and over again can set a limit on how well your ads can perform. 
  • Same set of creatives throughout the campaign
    Overused creatives and copies will not bring good results. Matter of fact, you need to spend more thinking that it will solve your problems. Your customers already know your brand and product and at times, they need an extra push to make a purchase. 

3 Ways to Improve Your Facebook Ads

  1. Rewrite Your Copy, Redesign Your Creatives
    Shift your focus on your underperforming ads and improve them. Connect to your customer emotionally. Most of them scroll through the feeds while thinking about their problems, not solutions. We encourage you to think deeply about your audience and their problems.
  2. Test From Different Angle
    If consistency fails you, dare to go more. You can test with 5 different sets of audience while using the same ad set. Facebook split testing is the best way to test ad efficiency. While you are at it, try to tweak the creative colours, copies and call to action buttons.
  3. Retargeting Matters
    You can’t just someone to purchase from you straight away, well you can but it won’t be effective to everyone that you just met! Nurture your audience  and they will eventually buy from you. Try it out and see the magic happening right in front of you.

SEO in The Nutshell

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How SEO Content Works? 

SEO or also known as Search Engine Optimization is a process where you can help the website to get more organic traffic. The optimization process includes website layout, content, its loading speed and a few other technical and non technical aspects.

Another thing to take note is SEO content. SEO content is creating valuable and relevant content, in order to build a following based on trust. By doing all these, your website will use the details to form structured data. 

This data can improve your website’s search results. By constantly optimizing your website’s SEO and adding more relevant content; your website will show up in your targeted audience search results and improve your site’s ranking.

SEO in the Nutshell

Yes, SEO can be complicated for beginners and new website owners. This is why we at MECACA is giving you these 5 steps on how you can apply them now.

  1. Follow the guidelines
    If you’re WordPress, then do check out Yoast SEO plugin where it will guide you on how you can fulfill a post’s indicators. For beginners,  make sure your post comes with proper titles, headings, paragraphs and keywords.
  2. Keyword and Competition Research
    Determine which keyword works the best for you. If you are having trouble finding proper keywords, you can always rely on your competitors. The keywords that the companies you compete with are targeting to achieve search engine rankings.
  3.  Optimize for users and search engine
    The search engine is looking for pages that contain high-quality, relevant information relevant to the searcher’s query. By quality, you need to write content relevant to users, not just for the search engine. Always check on your backlinks, internal links, mobile friendliness and loading speed.
  4. Repeat Step 1 – 3
    While you’re creating new content, do check on older pages and posts to optimize them. Keep your content simple and easy to read for users. Updating new links or including new information can be really helpful over time.
  5. Patience
    Successful SEO takes time. It is not something that you do only once and just expect it to last forever. It takes continuous effort and you must always invest your time and effort in it in the long run.

Growth Hack | Video Content

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Video marketing can be used in a variety of ways to promote your brand or product and is an incredible business growth hack. Video on social media is proven to be the most effective business asset for attracting new followers, growing your brand, increasing online conversion, and driving sales. 

Instagram, Pinterest, Facebook, Twitter, and even LinkedIn have all shifted their focus to video as the preferred medium, while TikTok’s rapid rise has shown how compelling and appealing a video-first offering can be. In this post, we’ll discuss different ways to use videos in content marketing and how to optimize video marketing using growth hacking marketing techniques.

Video Marketing Growth Hack Techniques

  • Growth Hack #1: Take advantage of the use of TikTok

TikTok is the latest trend in social media, with over 500 million monthly active users. The platform features 15 and 60 seconds user-recorded videos, which are made short, quick, and appealing to its users. With the rise of TikTok, include it in your digital marketing strategy by showcasing who you are as a brand, what products and services you offer by creating and editing attractive videos.

  • Growth Hack #2: Use social triggers

Triggers are small trinkets scattered throughout the environment and in social media that cause people to connect with an idea and take action. Create triggers in your videos that connect daily events with your brand so that consumers think of your company name whenever they happen. If your budget allows, hire a production crew and a well-known personality to appear in your video.

  • Growth Hack #3: Add a storyline

People enjoy telling and listening to stories. In advertising, the power of storytelling is constantly being used, and you can use it in a viral marketing video as well. Coca-Cola, for example, is a master at making iconic videos of enthralling characters that tell a short story. They eventually wind up being shared by millions of people, particularly during the holiday season. The use of personal stories to build content is also popular with the viewers.

  • Growth Hack #4: Convey messages and emotions

When a message is associated with powerful emotion, it is more likely to stick in people’s minds. This is why emotional storytelling is so important. Negative emotions, such as those in videos with a scary ending or scenes of accidents, have a lot of power to propagate.

It’s up to you to figure out how to do it in a way that doesn’t remove from your product or service’s image. Don’t use feelings of sadness, as it can lead to a negative client experience. Sharing is less likely as a result of this. After all, the aim is to contribute to business success and development, so avoid associating your brand with something that could upset your customers.

Video content allows brands to show off their goods in a more immersive way, providing context that is almost impossible to do with static images. That’s why more and more businesses are taking advantage of this video marketing to add to their digital marketing growth hacks

If you haven’t started making video content for your brand yet, there has never been a better time than now! Your video content strategy doesn’t have to be complicated or expensive; often the easiest, most genuine ideas are the most effective!

Growth Hack | Search Engine Optimization (SEO)

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Search engine optimization or SEO is the method of optimizing and improving a website’s ranking in search engine result pages. Marketers use SEO to reach out to more customers who are looking for the solutions or services they provide online. People use search engines to ask questions and get answers to their doubts. So, SEO growth hacking has the potential to significantly increase the profitability and success of your business.

Regardless of the size of a business you have, in order to remain ahead of the competition, it is important to concentrate on SEO. Incorporating SEO growth hacks into your digital marketing strategy is necessary to survive the fiercely competitive rivalry in the digital world. 

When done properly, SEO growth hacking tactics will help you boost your rankings and online conversion rates. Traditional outbound strategies such as direct mailing can produce conversion rates of 1.7%, while SEO can generate 14.6% conversion rates

5 SEO Growth Hacks to Help You Dominate Search Engine Results

  • Growth Hack #1: Build a mobile-responsive website

There has been a large increase in the number of searches coming from mobile devices in recent years. This is because the number of mobile devices is growing, and the internet is becoming more widely available across the world.

A key to this SEO growth hacking technique is to build a website design that is mobile-responsive and can adapt to any screen size. You can check whether your website is responsive to mobile devices using Google’s Mobile-Friendly Test. In addition, this tool will teach you how to make your website mobile-friendly. Alternatively, you could also try out the EXPERTE’s bulk mobile friendly page checker, which assesses the mobile friendliness of multiple pages of your site for FREE! It becomes extremely important for to all website owners; if you want to improve your website rankings and stay on top in SERPs, make your web, mobile-friendly.

  • Growth Hack #2: Make sure the website has a fast loading speed

Your website’s page load speed may have a huge impact on your rankings. People can become irritated if your web pages take too long to load. Put yourself in your target audience’s shoes and imagine how they will respond to a web page that loads slowly.

You should concentrate on increasing the speed at which your pages load. The faster your website loads, the more likely you are to achieve higher rankings in search engine results. Since Google finds page loading speed to be an important factor in ranking. So, regardless of how big or small your business is, you must ensure that your website loads faster.

  • Growth Hack #3: Improved title and description for each page

Your meta tags can have a significant impact on your click-through rate and SEO efficiency. Improving your meta titles and descriptions for each page will greatly increase your impressions and traffic if done correctly. This is mostly due to the fact that your title and description are what users see first on the search engine results page. People will be more likely to click on your link depending on how persuasive and helpful they are.

The more clicks you get, the more Google will claim your content is important to that particular search keyword. This will help you quickly rise in the rankings for related search results.

  • Growth Hack #4: Target to get featured snippets

Featured snippets are short snippets of content that appear at the top of Google’s search results in order to quickly address a searcher’s question. It is sometimes referred to as the 0 positions because it is much more prominent than the top position. If you want to ensure your content’s exposure and drive more traffic to your site, you should strive to get featured snippets. Here are a few easy steps to help you build content that will rank in the snippets:

  • Create content that is explicitly designed to address questions. Give detailed responses.
  • You should be aware of the common questions that your readers are asking.
  • Produce high-quality content.
  • Work hard to come up with the right solutions and answers to their questions.
  • Make use of question-and-answer pages.
  • Growth Hack #5: Cater content for search questions, not just keywords

Keywords will always have a place in your SEO strategy; just make sure you use them carefully and organically in your content and aim to use keyword phrases instead of single keywords. While using a keyword phrase in your title will not make for the most exciting or clever headline, it will increase the likelihood of your article being seen by your target audience.

Focus on your keywords but not too much. The best thing you can do is to produce quality content that will give your target audience the best solutions and answers to their questions. Not just create content but create content that helps. 

SEO growth hacking can have a big effect on how you perform in search results and your online conversion. Long-tail keywords, building a mobile-responsive website, and improving the page loading speed are all SEO tactics that can benefit you tremendously. So take advantage of these best growth hacks and start growing your small business to a new level!

Growth Hack | Social Media

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Social media growth hacking is a mindset that can be used not only to increase revenue for your company or draw traffic to your site but also to rapidly grow your audience in different social media networks. As marketers, the value of increasing your social media presence cannot be overestimated. The greater the number of people your campaigns will attract, the better your chances of success. 

With over 3.5 billion people waiting to hear your post on social media, it makes perfect sense to always be on the lookout for effective social media growth hacks. So we listed down the best practices and tips to increase your social media presence successfully. 

Social Media Growth Hack and Best Practices

  • Be consistent

Consistency is a key to success. You need to make sure to consistently create valuable and shareable content that is relevant to your target audience and brand. Through this, you will be able to gradually build your brand as one of the most trustworthy in your niche.

Additionally, you have to be consistent with your branding. If you already have a brand personality or voice, try to keep it consistent in all of your social media profiles. The best business profiles use branding features consistently to build a strong bond with their target audience.

  • Maintain a minimum budget for social media marketing

Every business must have a social media strategy, and every strategy should then be backed up by a social media budget. Budgeting ensures that you have enough funds to meet your objectives, whether it’s promoting a new business, new products, and services. Furthermore, knowing the true ROI of your work is impossible without an accurate social media marketing budget.

There really is no such thing as a one-size-fits-all social media budget. Research your consumers and decide how social media can help you meet your marketing goals before determining how much of your marketing budget to devote to it.

  • Invest more in digital marketing

For many years, digital marketing has been playing a key role for many brands. Due to the pandemic, many businesses are forced to turn to digital marketing as people nowadays are online and at home. Take advantage of this opportunity to invest more in digital marketing, than traditional marketing, as it will still play a big role in the marketing strategy and successes of a brand in the future. 

  • Create interactive marketing ideas

Interactive content is a form of content that usually requires active participation from the target audience. When you post engaging content on your social media accounts, your chances of engagement increase drastically. It’s a more effective way to inform and entertain your audience.

Video and viral marketing are two of the most recent social media growth hacks that help in the branding of a business. Make use of funny and entertaining clips to get the message across to the audience. In addition, you can take advantage of the use of chatbots. There is no doubt that using chatbots can increase your social media performance. Companies that have deployed a chatbot have seen a significant improvement in their customer satisfaction. Chatbots are now available at reasonable rates, and these chatbots are very advanced when it comes to communicating with potential customers.

Here’s some other interactive content you may share on your social media:

  • Quizzes
  • Tools
  • Contests
  • Assessments
  • Interactive videos
  • Ebooks
  • Games

As a company, increasing your social media presence can be challenging. However, with these successful social media growth hacks and a little hard work, you will produce excellent results. For most of your posts, focus on engaging with your followers and addressing as many of their issues as possible. If you are overwhelmed by things that need to be done, MECACA Global Network is here to help you incorporate these growth hacks into your social media strategy! Get in touch with us and we are more than happy to help!

Customer Journey is Not a Linear Process

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The times of linear conversion paths and funnels are long gone in the digital era, and brands must avoid seeing the conversion process as a journey. A great customer experience can only be obtained only by delivering value and excellence beyond the interactions all throughout the customer’s chosen path.

The customer journey can be simple or dynamic, each customer is unique, with their own set of needs, desires, preferences, and behavioral patterns. Brands must see customers as people and each relationship must be exclusive. The journey is now in perpetual motion in the modern era, with the course squarely in the hands of the consumers. By doing so, a brand will begin to form meaningful relationships and become more significant in the present, multi-channel world.

How to Make Customer Journey Meaningful and Successful

  • Get the basic done

To have a more meaningful customer journey you must get all the basics properly done. From your website design to your payment options to optimizing social media platforms. These simple things can be a big factor in the overall customer experience.

Having clear and simple instructions for your customers to visit your website, on how to sign-up, navigate your website, and how to order will have a huge impact on building trust and loyalty.

  • Know your audience, products, and services

One of the most critical aspects of a marketing effort is knowing the right target audience. When you know your audience, all you seem to do will become more likely to connect with the people who matter most to your success. The more you know about your target market, the more you’ll be able to figure out how your product or service converts your audience into customers.

Additionally, by having a better understanding of the products and services you offer, you will be able to target the right audience for your company. Understanding the features of your products and services helps you to effectively and convincingly present their benefits to your target customers. Customers are more likely to trust companies that are confident in themselves and in what they offer.

  • Have good copywriting skills

Regardless of what products and services you offer, hoping to boost marketing campaigns and improve the customer journey, you can do these things by having good copywriting skills. 

The key to writing a copy that converts is to understand how to trigger the appropriate emotions in a potential customer that will lead them to engage and make a business from your brand. In addition, copywriting shouldn’t just sell products and services but should also educate, inspire and satisfy your audience.

  • Pricing is part of the customer experience

When it comes to pricing, there are always too many factors to consider, such as what competitors charge, the cost of materials, and the cost to market, before taking into account the actual customers who purchase the product. Although all of the aforementioned factors are significant, it would be unwise not to address the effect of pricing on the customer.

Most people nowadays choose to purchase an experience over a product. When a product or service is priced at the value point that they believe it to be, the experience is actually better.

Even though experiences used to be linear, however, they are now unpredictable. Customer experience is now the sum–the collection–of various moments, and it is critical that businesses engage and encourage their customers through those moments. Additionally, customers today are constantly sharing their brand impressions with others publicly, including those who amaze them and those that annoy them.

With these shared experiences, the most important aspect of the experience is quickly evolving to include not just one person, but all potential customers around them.

Map Your Customer Journey

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A customer journey map is a visual representation that shows a customer’s interaction with your business. These maps represent all of the areas and touchpoints where consumers interact with your brand, whether online or offline. It will assist you in visualizing your customer’s literal journey through the funnel by allowing you to see your brand, product, and processes through their eyes.

Customer journey maps were mostly focused on a timeline of events, including a customer’s first visit to your website and the path they take to their first in-product encounter, purchase, onboarding emails, cancellation, and so on. A well-designed and analyzed customer journey map will provide you with the information you need to significantly enhance the customer journey.

Importance of Customer Journey Mapping

Customer journey mapping is vital for improving the customer experience as it is a strategic approach to have a better understanding of customer needs. Customer journey mapping is highly relevant for small and medium-sized businesses as it is for bigger companies. 

Understanding a customer’s journey through the entire company does so much more than improve marketing campaign revenue, lower service costs, and shorten the sales cycle. It allows you to learn how to be consistent in providing a quality customer experience and maintaining customer loyalty.

How to Create a Proper Customer Journey Map

  • Do persona research

The first step to developing a customer journey map is to understand who the customers are. To better understand your customers, you must build personas. Place yourself in their shoes and see how they behave, which includes their likes and dislikes and why they do what they do.

Throughout the research process, collect both qualitative and quantitative data to ensure that your company makes evidence-driven decisions based on the feedback of actual customers.

  • Understand your customer’s goals and needs

After you’ve developed your buyer personas, the next move is to dive into their desires as they progress through the customer journey. Identifying the paths that your customers may take on your website is a great way to get started. If your visitor is already a member or a customer, the very first thing they may do is log in. You’ll be able to understand all of your touchpoints and the goals associated with each touchpoint once you’ve compiled a comprehensive list of these activities.

The next move is to carefully examine the objectives for each customer process on your map. By doing so, you’ll be able to determine how well you’re achieving those goals and responding to customer concerns.

  • Define customer touchpoints

The majority of your customer journey map is composed of customer touchpoints. These are how and where customers engage with and experience your brand. As you perform research and plot your touchpoints be sure to provide details that discuss elements of behavior, emotion, and possible problems. 

The amount and diversity of touchpoints on your customer journey map can vary depending on the type of company. Choose the touchpoints that accurately represent a customer’s experience with your company. After you’ve established touchpoints, you can start organizing them on your customer journey map.

  • Make the process simple and easy

If your customers constantly complain about how difficult your sign-up and buying process is, it’s probably time to simplify it to make your website more reliable. To make it easier for your customers to do online shopping, you can provide a direct or one-click link to purchase from your social media platforms and advertisements.

After you’ve found these impediments take a step back to look at the larger picture from a macro viewpoint. Understand that the ultimate objective isn’t to optimize each step or touchpoint just for the sake of optimizing it, but to move the customers down the sales funnel and forward to conversion. You need to get more conversions at the end of the day. As a result, anything you modify in each customer touchpoint should be working toward the same goal.

Don’t let the idea of a poor customer experience keep you awake at night. Understand the current state of your company’s customer journey and make the required adjustments to attract and keep your customers happy and satisfied!

How Social Media Shapes Online Customer Journey

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Social media has the ability to influence and engage with potential customers from time to time throughout the customer journey. Customer journey is the idea of a brand developing a relationship with the target audience from the beginning to the point of purchase, and beyond. 

Understanding the journey and how social media plays into it will help the company reach greater levels. Social media is a perfect place to run an advertisement of products and services. As the number of people using social media is continuously increasing, and so the number of potential customers you can reach. So here’s how to use social media in different customer journey stages.

The Use of Social Media at Each Stage of the Customer Journey

  • Stage 1: Build Awareness

Social media is a blessing to every business regardless of whether they are big or small, new or established. In today’s competitive market, social media marketing has become an important tool for raising brand awareness and attracting new customers. 

The first step in creating awareness is being more visible and accessible on social media. Your audience is more likely to search for your products and services if you have a high online presence. There are a number of social media strategies and tools that can be used to raise awareness, gain valuable insights, and effectively promote awareness campaigns.

  • Stage 2: Use Influence

Once you have effectively established brand awareness and your audience is aware of the product or service you offer. The next step is to use peer, business, celebrity, and influencer power to influence potential customers to make a purchase. Since 92% of global consumers trust written content and recommendations from friends and family over all other forms of advertisement.

At this stage, marketers can hire influencers. As influencer marketing can be extremely beneficial to your business. Consumers adore these online influencers because they have unfiltered reviews on products.

  • Stage 3: Encourage Purchases

When people have already gone through the awareness stage and have been influenced by influencers, yet are still on the verge of making a purchase, social media will provide the much-needed nudge to get them to click the purchase button. By offering enticing deals, discounts, rewards, and free subscriptions on social media, it is possible to win over the hanging audience.

Social media evidence has grown in importance as a factor in purchasing decisions. Marketers should be transparent by sharing feedback, comments, likes, tweets, and pins of satisfied customers to build trust and drive massive sales.

  • Stage 4: Establish Loyalty

Most marketers stop at stage 3 as soon as a customer makes a purchase. However, there is a fourth stage in the customer journey that focuses on developing a strong and long-term relationship with the client. Make customer experience management a top priority. Make sure they stay involved with your brand even after they’ve made a purchase.

Encourage your customers to share their experiences with your company, products, and services on social media. As this helps in nurturing loyalty. Additionally, remember that loyal customers are profitable customers.

At each stage of the customer journey, social media is encouraging marketers in identifying the exact moments that can be captured and translated into a buying decision for consumers. Take advantage of the benefits of social media, as many people are now preferred online shopping rather than going to stores. Build a great customer experience through social media!

Top 5 Bad Customer Journey Mistakes on Your Website

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Customer experience is an important element in any business and no company can afford to overlook the significance of a good customer journey. A bad customer journey can have a huge effect on a company’s retention rates, leading potential customers to search elsewhere.

When a company fails to meet customer expectations in terms of quality of service, response time, or overall customer journey, it is referred to as a potential failure. Some factors that have a negative impact on customer service are having a bad web design and outdated website, and such. So, here are the top 5 bad customer journeys that might occur on your website and how you can prevent them from happening. 

5 Example of Bad Customer Journey in Website and How to Fix Them

  1. Slow website

Website speed plays an important role in the success of your website and gives a good impression to your audience. According to the report, 47% of visitors expect a website to load in less than 2 seconds, and 40% of visitors would abandon the site if it takes longer than 3 seconds to load. Your website should also be responsive to all devices. Since most people are online and checking websites using their smartphone phones.  

This clearly shows that having a slow website can lead to a bad customer experience and you might lose potential customers and sales. Optimizing your website’s speed is obviously important, but figuring out how to do it can be difficult. If you don’t have technical knowledge on optimizing your website you can always rely on well-skilled web developers that can do the work for you.

  1. Bad website design

Website design has a huge impact on user experience. Visitors are less likely to finish an action on a badly designed site, such as purchasing a product or entering a mailing list. Since the average website owner can not recognize the distinctions between good and poor web design, that is why many websites end up looking horrible and inefficient.

While website design trends are constantly changing, there are some key elements of a website that remain constant, and your website must have to leave a positive impression. This includes easy navigation, clear layout, compatibility, and appropriate design for your business.

  1. Constantly out-of-stocks, late restock on products

Frequent out-of-stock and late restocking have been found to be one of the top contributing factors in customer dissatisfaction. That means that any out-of-stock experience would lead to customer frustration and may drive them to search other websites. In addition, studies show that after a bad experience with a company, 91% of customers don’t want to engage with that company again.

It is important for businesses to collaborate with their suppliers on procedures and information sharing in order to truly address this out-of-stock issue. Additionally, always coordinate with your team once you receive the stocks and update your website quickly for restocking. 

  1. Mismanagement in information and ads

As we are faced with a highly competitive market and ever-higher standards, it is becoming increasingly important for businesses to be able to accurately monitor and track all product-related data, from development to marketing. Poor information management often results in significant losses and negative consequences, not just in the customer journey but also in other aspects of your company.

To prevent this from happening, always check with your team all the information on your websites like pricing, features, and benefits of the products and services and such before publishing. By this, you will be able to save your credibility and value from misinformation. 

  1. Bad customer reviews and service

Positive customer experience and reviews are essential for any kind of business. Since 97% of customers refer to online reviews before making a purchase, and 66% will form an opinion about a company after reading merely 1-6 reviews. Meaning it’s important to monitor what previous customers have to say about you not only on your website but also on review pages, social media, and directory listings.

When you spot bad reviews about your company, don’t ignore them. Instead, respond to them quickly and sincerely apologize and express empathy and give solutions. Dealing with negative customer feedback if done correctly, there will be little damaging influence on your business. Also, you might even be able to turn them into successful customer experiences!

What is a Customer Journey?

Reading Time: 2 minutes

A customer journey is an entire engagement that a customer has with a company. It takes into account the entire interaction process, from brand exploration to purchase and beyond. The focus of the customer journey is not solely on transactions but on how the customer feels after experiences with the brand.

To improve the customer journey it should start in the process of documenting the whole customer experience. Be sure to have a deeper understanding of each buyer stakeholder’s needs and goals at each point, as well as the specific actions they take after seeing an advertisement.

How Customer Journey in the Online World Works?

People spend a significant amount of time on the internet. The majority of users spend an average of 7 to 8 hours a day online. This can include a variety of online activities, ranging from checking email at work to commenting on a social media post. Fortunately for marketers, you can meet your target users no matter where they are online or what they’re doing. So here’s how the customer journey works in different online channels. 

  • Social media

People use social media to connect with friends, relatives, and businesses more than 28% of the time. Bear in mind that over 80% of this action takes place on a mobile device. Many are taking advantage of this opportunity to reach out to their audience through digital display ads on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn as the users browse their feeds and connect with brands.

  • Email

It takes up approximately 24% of an average online time of a person checking and sending emails. Inboxes earn more engagement than any other marketing platform. Lead nurturing emails and newsletters are excellent ways to establish a trustworthy relationship and improve the customer journey with your audience.

  • Website

About 23% of a user’s online time reading blog posts, interactive content, eBooks, and business reports. Businesses target particular audience segments with high-quality content that leads them down the sales funnel on websites where consumers are most likely to visit. This improves the customer journey on the website.

  • Watching videos online

As video marketing is on the rise, there’s approximately 19% of a user’s time online is spent watching videos. It gives marketers a range of ways to target consumers, including video overlay advertising, display ads surrounding the player, and more.

  • Online shopping

Online shopping is currently on-trend, since before the COVID-19 pandemic happens, and will probably stay on-trend even in the future. Around 6% of the time is spent online looking at new products and services. This can vary from small products like accessories to big purchases like an in-ground pool. Post important content consistently to stay top-of-mind with the audience, and use effective calls-to-action to boost conversion rates.

  • Research

There’s a short amount of time spent searching for information in search engines. Though this tends to be a small amount of time, it indicates that much of the time spent online occurs after the initial research. You may be able to come up with great ideas and produce amazing content that ranks on the SERPs, but if you don’t cultivate the traffic and maintain a relationship, you’ll be missing out a lot.

Reaching out to customers when they’re on the Internet requires engaging them in their online activities. This is needed to preserve those relationships and drive a potential customer down the sales funnel toward being a loyal customer and give an extraordinary customer experience!