Customer Journey is Not a Linear Process

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The times of linear conversion paths and funnels are long gone in the digital era, and brands must avoid seeing the conversion process as a journey. A great customer experience can only be obtained only by delivering value and excellence beyond the interactions all throughout the customer’s chosen path.

The customer journey can be simple or dynamic, each customer is unique, with their own set of needs, desires, preferences, and behavioral patterns. Brands must see customers as people and each relationship must be exclusive. The journey is now in perpetual motion in the modern era, with the course squarely in the hands of the consumers. By doing so, a brand will begin to form meaningful relationships and become more significant in the present, multi-channel world.

How to Make Customer Journey Meaningful and Successful

  • Get the basic done

To have a more meaningful customer journey you must get all the basics properly done. From your website design to your payment options to optimizing social media platforms. These simple things can be a big factor in the overall customer experience.

Having clear and simple instructions for your customers to visit your website, on how to sign-up, navigate your website, and how to order will have a huge impact on building trust and loyalty.

  • Know your audience, products, and services

One of the most critical aspects of a marketing effort is knowing the right target audience. When you know your audience, all you seem to do will become more likely to connect with the people who matter most to your success. The more you know about your target market, the more you’ll be able to figure out how your product or service converts your audience into customers.

Additionally, by having a better understanding of the products and services you offer, you will be able to target the right audience for your company. Understanding the features of your products and services helps you to effectively and convincingly present their benefits to your target customers. Customers are more likely to trust companies that are confident in themselves and in what they offer.

  • Have good copywriting skills

Regardless of what products and services you offer, hoping to boost marketing campaigns and improve the customer journey, you can do these things by having good copywriting skills. 

The key to writing a copy that converts is to understand how to trigger the appropriate emotions in a potential customer that will lead them to engage and make a business from your brand. In addition, copywriting shouldn’t just sell products and services but should also educate, inspire and satisfy your audience.

  • Pricing is part of the customer experience

When it comes to pricing, there are always too many factors to consider, such as what competitors charge, the cost of materials, and the cost to market, before taking into account the actual customers who purchase the product. Although all of the aforementioned factors are significant, it would be unwise not to address the effect of pricing on the customer.

Most people nowadays choose to purchase an experience over a product. When a product or service is priced at the value point that they believe it to be, the experience is actually better.

Even though experiences used to be linear, however, they are now unpredictable. Customer experience is now the sum–the collection–of various moments, and it is critical that businesses engage and encourage their customers through those moments. Additionally, customers today are constantly sharing their brand impressions with others publicly, including those who amaze them and those that annoy them.

With these shared experiences, the most important aspect of the experience is quickly evolving to include not just one person, but all potential customers around them.

Map Your Customer Journey

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A customer journey map is a visual representation that shows a customer’s interaction with your business. These maps represent all of the areas and touchpoints where consumers interact with your brand, whether online or offline. It will assist you in visualizing your customer’s literal journey through the funnel by allowing you to see your brand, product, and processes through their eyes.

Customer journey maps were mostly focused on a timeline of events, including a customer’s first visit to your website and the path they take to their first in-product encounter, purchase, onboarding emails, cancellation, and so on. A well-designed and analyzed customer journey map will provide you with the information you need to significantly enhance the customer journey.

Importance of Customer Journey Mapping

Customer journey mapping is vital for improving the customer experience as it is a strategic approach to have a better understanding of customer needs. Customer journey mapping is highly relevant for small and medium-sized businesses as it is for bigger companies. 

Understanding a customer’s journey through the entire company does so much more than improve marketing campaign revenue, lower service costs, and shorten the sales cycle. It allows you to learn how to be consistent in providing a quality customer experience and maintaining customer loyalty.

How to Create a Proper Customer Journey Map

  • Do persona research

The first step to developing a customer journey map is to understand who the customers are. To better understand your customers, you must build personas. Place yourself in their shoes and see how they behave, which includes their likes and dislikes and why they do what they do.

Throughout the research process, collect both qualitative and quantitative data to ensure that your company makes evidence-driven decisions based on the feedback of actual customers.

  • Understand your customer’s goals and needs

After you’ve developed your buyer personas, the next move is to dive into their desires as they progress through the customer journey. Identifying the paths that your customers may take on your website is a great way to get started. If your visitor is already a member or a customer, the very first thing they may do is log in. You’ll be able to understand all of your touchpoints and the goals associated with each touchpoint once you’ve compiled a comprehensive list of these activities.

The next move is to carefully examine the objectives for each customer process on your map. By doing so, you’ll be able to determine how well you’re achieving those goals and responding to customer concerns.

  • Define customer touchpoints

The majority of your customer journey map is composed of customer touchpoints. These are how and where customers engage with and experience your brand. As you perform research and plot your touchpoints be sure to provide details that discuss elements of behavior, emotion, and possible problems. 

The amount and diversity of touchpoints on your customer journey map can vary depending on the type of company. Choose the touchpoints that accurately represent a customer’s experience with your company. After you’ve established touchpoints, you can start organizing them on your customer journey map.

  • Make the process simple and easy

If your customers constantly complain about how difficult your sign-up and buying process is, it’s probably time to simplify it to make your website more reliable. To make it easier for your customers to do online shopping, you can provide a direct or one-click link to purchase from your social media platforms and advertisements.

After you’ve found these impediments take a step back to look at the larger picture from a macro viewpoint. Understand that the ultimate objective isn’t to optimize each step or touchpoint just for the sake of optimizing it, but to move the customers down the sales funnel and forward to conversion. You need to get more conversions at the end of the day. As a result, anything you modify in each customer touchpoint should be working toward the same goal.

Don’t let the idea of a poor customer experience keep you awake at night. Understand the current state of your company’s customer journey and make the required adjustments to attract and keep your customers happy and satisfied!

How Social Media Shapes Online Customer Journey

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Social media has the ability to influence and engage with potential customers from time to time throughout the customer journey. Customer journey is the idea of a brand developing a relationship with the target audience from the beginning to the point of purchase, and beyond. 

Understanding the journey and how social media plays into it will help the company reach greater levels. Social media is a perfect place to run an advertisement of products and services. As the number of people using social media is continuously increasing, and so the number of potential customers you can reach. So here’s how to use social media in different customer journey stages.

The Use of Social Media at Each Stage of the Customer Journey

  • Stage 1: Build Awareness

Social media is a blessing to every business regardless of whether they are big or small, new or established. In today’s competitive market, social media marketing has become an important tool for raising brand awareness and attracting new customers. 

The first step in creating awareness is being more visible and accessible on social media. Your audience is more likely to search for your products and services if you have a high online presence. There are a number of social media strategies and tools that can be used to raise awareness, gain valuable insights, and effectively promote awareness campaigns.

  • Stage 2: Use Influence

Once you have effectively established brand awareness and your audience is aware of the product or service you offer. The next step is to use peer, business, celebrity, and influencer power to influence potential customers to make a purchase. Since 92% of global consumers trust written content and recommendations from friends and family over all other forms of advertisement.

At this stage, marketers can hire influencers. As influencer marketing can be extremely beneficial to your business. Consumers adore these online influencers because they have unfiltered reviews on products.

  • Stage 3: Encourage Purchases

When people have already gone through the awareness stage and have been influenced by influencers, yet are still on the verge of making a purchase, social media will provide the much-needed nudge to get them to click the purchase button. By offering enticing deals, discounts, rewards, and free subscriptions on social media, it is possible to win over the hanging audience.

Social media evidence has grown in importance as a factor in purchasing decisions. Marketers should be transparent by sharing feedback, comments, likes, tweets, and pins of satisfied customers to build trust and drive massive sales.

  • Stage 4: Establish Loyalty

Most marketers stop at stage 3 as soon as a customer makes a purchase. However, there is a fourth stage in the customer journey that focuses on developing a strong and long-term relationship with the client. Make customer experience management a top priority. Make sure they stay involved with your brand even after they’ve made a purchase.

Encourage your customers to share their experiences with your company, products, and services on social media. As this helps in nurturing loyalty. Additionally, remember that loyal customers are profitable customers.

At each stage of the customer journey, social media is encouraging marketers in identifying the exact moments that can be captured and translated into a buying decision for consumers. Take advantage of the benefits of social media, as many people are now preferred online shopping rather than going to stores. Build a great customer experience through social media!

Top 5 Bad Customer Journey Mistakes on Your Website

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Customer experience is an important element in any business and no company can afford to overlook the significance of a good customer journey. A bad customer journey can have a huge effect on a company’s retention rates, leading potential customers to search elsewhere.

When a company fails to meet customer expectations in terms of quality of service, response time, or overall customer journey, it is referred to as a potential failure. Some factors that have a negative impact on customer service are having a bad web design and outdated website, and such. So, here are the top 5 bad customer journeys that might occur on your website and how you can prevent them from happening. 

5 Example of Bad Customer Journey in Website and How to Fix Them

  1. Slow website

Website speed plays an important role in the success of your website and gives a good impression to your audience. According to the report, 47% of visitors expect a website to load in less than 2 seconds, and 40% of visitors would abandon the site if it takes longer than 3 seconds to load. Your website should also be responsive to all devices. Since most people are online and checking websites using their smartphone phones.  

This clearly shows that having a slow website can lead to a bad customer experience and you might lose potential customers and sales. Optimizing your website’s speed is obviously important, but figuring out how to do it can be difficult. If you don’t have technical knowledge on optimizing your website you can always rely on well-skilled web developers that can do the work for you.

  1. Bad website design

Website design has a huge impact on user experience. Visitors are less likely to finish an action on a badly designed site, such as purchasing a product or entering a mailing list. Since the average website owner can not recognize the distinctions between good and poor web design, that is why many websites end up looking horrible and inefficient.

While website design trends are constantly changing, there are some key elements of a website that remain constant, and your website must have to leave a positive impression. This includes easy navigation, clear layout, compatibility, and appropriate design for your business.

  1. Constantly out-of-stocks, late restock on products

Frequent out-of-stock and late restocking have been found to be one of the top contributing factors in customer dissatisfaction. That means that any out-of-stock experience would lead to customer frustration and may drive them to search other websites. In addition, studies show that after a bad experience with a company, 91% of customers don’t want to engage with that company again.

It is important for businesses to collaborate with their suppliers on procedures and information sharing in order to truly address this out-of-stock issue. Additionally, always coordinate with your team once you receive the stocks and update your website quickly for restocking. 

  1. Mismanagement in information and ads

As we are faced with a highly competitive market and ever-higher standards, it is becoming increasingly important for businesses to be able to accurately monitor and track all product-related data, from development to marketing. Poor information management often results in significant losses and negative consequences, not just in the customer journey but also in other aspects of your company.

To prevent this from happening, always check with your team all the information on your websites like pricing, features, and benefits of the products and services and such before publishing. By this, you will be able to save your credibility and value from misinformation. 

  1. Bad customer reviews and service

Positive customer experience and reviews are essential for any kind of business. Since 97% of customers refer to online reviews before making a purchase, and 66% will form an opinion about a company after reading merely 1-6 reviews. Meaning it’s important to monitor what previous customers have to say about you not only on your website but also on review pages, social media, and directory listings.

When you spot bad reviews about your company, don’t ignore them. Instead, respond to them quickly and sincerely apologize and express empathy and give solutions. Dealing with negative customer feedback if done correctly, there will be little damaging influence on your business. Also, you might even be able to turn them into successful customer experiences!

What is a Customer Journey?

Reading Time: 2 minutes

A customer journey is an entire engagement that a customer has with a company. It takes into account the entire interaction process, from brand exploration to purchase and beyond. The focus of the customer journey is not solely on transactions but on how the customer feels after experiences with the brand.

To improve the customer journey it should start in the process of documenting the whole customer experience. Be sure to have a deeper understanding of each buyer stakeholder’s needs and goals at each point, as well as the specific actions they take after seeing an advertisement.

How Customer Journey in the Online World Works?

People spend a significant amount of time on the internet. The majority of users spend an average of 7 to 8 hours a day online. This can include a variety of online activities, ranging from checking email at work to commenting on a social media post. Fortunately for marketers, you can meet your target users no matter where they are online or what they’re doing. So here’s how the customer journey works in different online channels. 

  • Social media

People use social media to connect with friends, relatives, and businesses more than 28% of the time. Bear in mind that over 80% of this action takes place on a mobile device. Many are taking advantage of this opportunity to reach out to their audience through digital display ads on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn as the users browse their feeds and connect with brands.

  • Email

It takes up approximately 24% of an average online time of a person checking and sending emails. Inboxes earn more engagement than any other marketing platform. Lead nurturing emails and newsletters are excellent ways to establish a trustworthy relationship and improve the customer journey with your audience.

  • Website

About 23% of a user’s online time reading blog posts, interactive content, eBooks, and business reports. Businesses target particular audience segments with high-quality content that leads them down the sales funnel on websites where consumers are most likely to visit. This improves the customer journey on the website.

  • Watching videos online

As video marketing is on the rise, there’s approximately 19% of a user’s time online is spent watching videos. It gives marketers a range of ways to target consumers, including video overlay advertising, display ads surrounding the player, and more.

  • Online shopping

Online shopping is currently on-trend, since before the COVID-19 pandemic happens, and will probably stay on-trend even in the future. Around 6% of the time is spent online looking at new products and services. This can vary from small products like accessories to big purchases like an in-ground pool. Post important content consistently to stay top-of-mind with the audience, and use effective calls-to-action to boost conversion rates.

  • Research

There’s a short amount of time spent searching for information in search engines. Though this tends to be a small amount of time, it indicates that much of the time spent online occurs after the initial research. You may be able to come up with great ideas and produce amazing content that ranks on the SERPs, but if you don’t cultivate the traffic and maintain a relationship, you’ll be missing out a lot.

Reaching out to customers when they’re on the Internet requires engaging them in their online activities. This is needed to preserve those relationships and drive a potential customer down the sales funnel toward being a loyal customer and give an extraordinary customer experience!

Online Reputation Management: Social Media

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Social media plays a major role in your online reputation management. It has provided customers to voice out their opinions more than ever before. This means you can more effectively engage your customers, but it also means that dissatisfied customers have an open forum to disseminate their negative views of your business. 

Social media has the ability to supersize and share information with the world. Word-of-mouth marketing should be taken more seriously. As 88% of customers value published online feedback from customers as much as they value their friend’s recommendations. So here’s a simple strategy to help you with your social media reputation management.

Tips for a Successful Social Media Reputation Management

  • Solve Issues Concerning Reputation

Not every piece of review is positive. When customer problems emerge on social media and online review sites ensure you rectify the problem and get back to them. 

When reacting to negative comments on social media, be as detailed as you can about the customer’s experience and share any improvements that you have made as a result of their reviews. The faster you can get back to your customer, the higher the ability to improve the situation.

  • Share Engaging and Related Content

During uncertain times like the COVID-19 pandemic, it’s very important to not let your social media accounts become stagnant. Develop your accounts and consistently post valuable content and updates, such as news, announcements, special deals, images, videos, and links.

Nevertheless, avoid being too self-promotional and take advantage of content created by users to see how you can use it to strengthen your online reputation. Additionally, be sure to show your desire to engage with followers by liking, commenting on, and reacting to their posts on your pages.

  • Focus More on Growing Reviews, Not Likes and Followers

As part of your social media reputation management efforts, make sure that you focus more on what consumers think about you instead of focusing on collecting likes and followers. A powerful social media strategy can also enhance your search engine efficiency and allows you to have control over what’s being said online about your brand.

  • Share Your Best Reviews on Social Media

If you continuously earn five-star reviews and positive feedback don’t hesitate to show them off. You can share the best reviews you received from your customers to your social media accounts. 

Keep in mind that the influence of user-generated content is more powerful and effective than aggressive sales messages or advertising brand content. Sharing positive social media feedback drowns out negative ones, and it can also have a positive effect on your online branding visibility and business reputation.

  • Turn Your Social Media Data into Insights

In order to gather information about consumer experience, savvy brands extract insights from social media feedback and customer-generated reviews. You can support the goals of your social media reputation management plan by tapping into your valuable social media data and making wise business choices that will win the trust of future and current customers.

Getting Started Your Online Reputation Management with MECACA

By having a successful social media reputation management plan in place, you will be able to extend your reach on platforms that matter, drive engagement, and build a rapport that supports your bottom line. Here at MECACA Global Network, we offer Online Reputation Management services that will surely support the success of your online branding and business reputation. 

We provide marketing services to entrepreneurs and small businesses looking for a partner for their digital media. We work with you, not for you. Get in touch with MECACA Global Network today and we are more than happy to assist you with your online reputation management and other digital marketing needs.

Transparency in the Online World | Reputation Management

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Reputation management was once the sole concern of large companies that had a need to maintain their brand image. Fast forward today, having a good reputation has become more important than before, especially in a world driven by digital communication.

Your reputation is how you are seen by others or as the old saying goes, “Your reputation precedes you”. A lot could happen when it comes to the future of online reputation. The one thing that seems to remain static is transparency would always be necessary for users to understand why their reputations are being developed.

Why Customers Value Transparency – Online Reputation Management

Businesses are changing their attention from being closed down and unsociable to being transparent. 94% of customers are often more likely to have loyalty to a fully transparent business. Being transparent enables a business to efficiently handle both constructive feedback and criticism, as long as it understands Online Reputation Management and learns how to deal with it.

Being transparent involves aspects such as encouraging people to talk about your products and services publicly and asks for feedback. Also, publicly acknowledging any criticism, and providing a one-on-one communication channel. For many businesses, this can be a complicated concept to understand, but this is where online reputation management succeeds.

Rules of Online Reputation Management

  • Be Well Respected

Experts claim respect is perishable and difficult to obtain. Above everything else, all of the marketing work and business practices should concentrate on keeping a respectable image.

  • Be Transparent

Don’t conceal what your critics are saying about your brand. Any criticism that may come from any product or message released to the public should be taken into account. How you respond to criticism can add extra value to your products and services and brand.

  • Monitor What Others are Saying About You

Keep an eye on your social media accounts for questions showing potential interest to buy. As social media has become a common venue for prospective clients to ask about your business. Additionally, respond to complaints quickly so that they do not grow out of control.

  • Fast and Respectful Response is Key

If a problem happens and you don’t have an immediate response to someone’s concern, you can simply answer it with “Thank you for letting us know. We are working on it and will get back to you as soon as possible.” and providing periodic updates when available is better than a late and lengthy answer. 

  • Resolve and Accept Criticism

Criticism is not necessarily from competitors or unethical attackers, but rather valid suggestions that can be accepted to make your business better. Use it as a learning opportunity to build a message for your audience that causes less offense or tension.

  • Learn from Mistakes

Any constructive steps you have taken for the reputation of your company and any effective reactions that helped regain your reputation in a crisis should be adapted to your future communication plan. 

  • Ask for Help

Here at MECACA Global Network, we are bringing ground public relation practices digitally with our Online Reputation Management services. When your business has such an online presence, we will keep an eye on what you can improve more. Get in touch with us and we are more than happy to contribute to the success of your business.

Best Ways To Build Amazing Online Reputation

Reading Time: 2 minutes

In order for your business to be successful in today’s digitalized world, Online Reputation Management should be part of your strategy. Having a great and positive online reputation will have a significant impact and be beneficial on your business goals. Reputation has always been important, and your online reputation may either make or break your business.

If you wouldn’t take enough time to manage your online reputation, it’ll manage you instead. We listed down some effective ways on how you can be successful in developing your online presence and reputation to achieve both of your short and long term goals rather than wasting time. 

Effective Ways to Successfully Build Your Online Reputation

  • Social Media Monitoring

Before you begin any brand-building efforts, you have to know what the people have been saying about your brand. Search your business online frequently and track how you rate the search results and what reviews you get. 

Monitoring your online reputation helps you determine the current situation of your brand online. Through this, you will understand what you can control and either opt for an agency’s online reputation management services or do it on your own. 

  • Handle and Engage with Good and Bad Reviews

Customers not only read reviews, 89% of them even read your responses to the reviews.  So make sure that you join the discussion and handle and engage in the good, the bad, and the ugly. It is necessary to show your existing and future customers that your business is open and that you respectfully treat people.

You must respond to every message or review you receive from your customers. If someone left a bad review, writing a respectful and understanding answer can probably prevent conflict and spread bad opinions. You also shouldn’t disregard the positive messages. Take advantage of the positive ones and you can proudly share them on your social media accounts. It will be a good proof of the efficiency of your products and services.

  • Be Honest and Authentic

Honesty and authenticity are an important part of establishing your reputation online. If your posts and conversations sound like corporate jargon or a sales brochure, your online presence is pointless. Instead, be human and be genuine. 

Envision talking to your audience in person instead of online and adapting your content and tone to satisfy the needs and wants of your target market based on your brand promise. You would like to come across as trustworthy and that means being open and honest. Responding to negative posts and comments in the correct manner rather than attempting to cover your back with marketing strategies that might end up supporting trolls.

Start Your Online Reputation Management Today

MECACA Global Network will help you in developing, sustaining, and preserving your image and online reputation by building a strong base for your online presence. We are turning public relations practices on the ground into the online world. Get in touch with MECACA and we’re more than happy to assist you and contribute to the success of your online branding and presence. 

Powerful Tips to Run an Instagram Account

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Instagram has become everyone’s favorite social media platform, and as a result of its success, this has become a major marketing tool. Instagram marketing is an invaluable marketing strategy for businesses who want to get the best out of their strategy.

Being successful on Instagram isn’t just about your followers count. Rather, success comes from engaged followers and excellent content. It might seem intimidating to think about ensuring a successful result when you just started your Instagram marketing strategy. However, we have listed down some powerful tips on how you can run your Instagram account successfully.

7 Powerful Tips to Run an Instagram Marketing Successfully

  1. Use Ethical Marketing Strategy

In order for your digital marketing to be successful, you need to build value for your audience. With about 71% of active Instagram users under the age of 35, you should bring out content that is both a blend of entertainment and learning. 

As educational content is highly valued and is very easy to absorb when presented in an entertaining way, you would expect to see higher conversion rates as time passes. Instagram is full of creativity, collaboration, and engagement. Sharing insight into who you are as a company and your philosophy will showcase the human side of your brand.

  1. Be Friendly

Apply the same social regulations as you use in person. For everybody, this may look different, but let’s assume that everyone is a respectful, kind, and generally friendly person. Be flattered, when someone has taken the time to write a comment on your post and thank them immediately by commenting back.

If people will see that you are engaging with your followers in a friendly way, many people might get attracted and engage with your posts too. When you post, always keep a friendly mindset in mind.

  1. Relate and Engage with Your Audience

If you are newish to building your brand on Instagram, it is important to take small steps towards building engagement. Spend some time engaging with your followers and follow them back if they produce excellent content relevant to your field. This is an easy way to let people who are likely to engage in your content know about your presence.

  1. No to Politics Posts

Many users are drawn to Instagram for entertainment and social news but less likely to engage with political or controversial posts. As Instagram is seen by many users as an oasis where they can escape from daily life’s toxicity, worries, and concerns.

So if you want your audience to follow and engage with your posts, refrain from posting content about politics. Make your account and content healthy for everyone

  1. Post Creative and Quality Content – Video, InstaStory, and Photos

It is much more important than ever to have high-quality and creative Instagram content. And consistency is the key and you need to be able to regularly create content that your audience would enjoy and interact with.

Once you’re consistently creating content that engages the audience, the Instagram algorithm puts you and your posts in a better place and in front of new followers. So if you showcase your excellent efforts on your Instagram account, it can become an impressive portfolio that can open up new doors for your brand.

  1. Go Live

Video is Instagram’s future, and one of the effective ways to use video to drive engagement and followers and increase your credibility could be Instagram Live. Instagram Live is a totally unedited video stream to tune in and connect with your audience, meaning your viewers can send feedback and questions in real-time.

With Instagram Lives, content choices are infinite. You can host a weekly show, games, giveaways, tutorials, and many more. You can also highlight your products and services to drive more sales.

  1. Always Keep Up with the Trend

Instagram has evolved for the past years and is continuously evolving. Keeping up with the latest trend and new updates on Instagram will keep you a step ahead of the game. Since the new updates on Instagram are easy to use you can simply pull them off to your account. 

Keep ahead of the curve by keeping the latest Instagram trends ready to add to your social media strategy.

Start Your Instagram Marketing Today!

As Instagram keeps growing and evolves, developing efficient Instagram marketing strategies for your business is more important than ever. And that means getting a comprehensive knowledge of Instagram marketing and measurable insights into what works and what does not.

If you really want to run your Instagram marketing seriously, following the 7 powerful tips we’ve listed above that can lead you to success. And if you want to know more about Instagram marketing get in touch with MECACA Global Network and we are more than happy to help you!

Guide to Rebranding in 2021: Rethinking Brand Direction

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There is a period in the existence of a company when a rebranding and brand redirection is needed for its continued success. However, rebranding could be a nerve-wracking process for business owners and everyone else involved. One of the many reasons is because a rebrand must engage with new audiences without losing contact with the existing customer base.

Failure to rebrand efficiently might ruin the entire trust, lost revenue, and your brand identity. In order to run a successful rebranding strategy, we listed down some important tips a company should keep in mind and follow.

Effective Tips for A Successful Rebranding in 2021

  • Create a better website

Your website is usually the very first place potential customers visit to know about your business. While many various factors affect the purchasing decisions of individuals, there is a single common factor driving almost every buying decision, can the customer trust your company?

According to the research, 75% of customers measure your business’s reputation and trustworthiness solely from your web design. That is why having a powerful, modern website design is important for the credibility of your company, your bottom line, and your future.

  • Constant update on social media

Consistency is the key in social media marketing. In order for your audience to recognize your brand, you must be consistent. Being consistent with your online branding enables you to increase engagement with the audience and reach. From the tone of voice used in communications to the appearance of your profiles to your content and posting, you need to be noticeable to gain attention with your target audience.

Be consistent in posting quality content on your social media networks. Each time you publish a post is another opportunity to reach new audiences and to have a strong online presence. Posting every day will strategically and consistently increase your organic reach.

  • Work with a reliable brand ambassador

When you’re trying to have your company’s message and brand out to the public, you certainly know the basics — content marketing, social media, email marketing, and such. One of the most powerful marketing tools is the word of mouth. So, working with a suitable brand ambassador can help you with your brand growth hack. 

Your brand ambassador is also your fan. They will draw their audience’s attention to your brand using their profile, what they do, say, and how they appear.

  • Improved customer experience

Customer experience is an important aspect of the business. That is because a customer is more likely to become a frequent and loyal customer who has a great experience with a company. In fact, a study found 74% of senior executives agree that consumer experience influences a consumer’s decision to be a loyal advocate.

If you want your customers to show loyalty and trust in your brand, you have to invest to provide them a great experience. You can improve your customer experience by simply being friendly in responding to their queries and properly addressing their concerns. 

  • Be sensitive to social stereotypes

Stereotypes are a sensitive topic for companies, and they may deliver positive or negative feedback. Stereotypes are generally determined through context; brands must proceed with caution when pursuing messaging. 

Gender roles, racial stereotypes, and stereotypes involving children are typical examples of stereotyping in marketing. The way groups of people are portrayed in marketing is not always fully represented in reality. Some brands are approaching cause-based marketing with the true purpose of breaking down barriers when promoting a cause, while others are merely capitalizing on a campaign to grab the audience. This dishonest approach may draw strong criticism from the community.

Plan Your Rebranding Today!

Planning your rebranding is not an overnight task and can be overwhelming if you’ll do it on your own. To help you develop a rebranding development plan that will enable your company to update its brand effectively, MECACA Global Network is always here to lend a helping hand. We are able to run a rebranding strategy successfully. Get in touch with us today and start your rebranding this year!

Guide to Rebranding in 2021: What Happened to Your Customers?

Reading Time: 2 minutes

Rebranding your company is a powerful practice that can eventually re-establish your brand identity in the market. As time goes by, the buying behavior of customers is radically changing particularly in this time of the pandemic.

Customers have adapted to the COVID-19 pandemic by changing their daily behavior in several striking ways — from where they work to how they spend their free time to what they buy. New generations of customers who are the most active and least settled in their ways are taking the lead in making these changes — the Gen Z and millennials. As younger consumers on the rise, rebranding in 2021 is the savviest decision you can make for your business this year.

Rebranding Trends and Customers Buying Behavior for 2021

  • Understand your audience and competition

The market is filled with different individuals who want different things. It is impossible to approach a college student the very same way you would approach a product to a child. It is important to learn and understand what consumers want from a company to create a brand that people appreciate.

Additionally, give attention to the things that make your business unique and stand out in the market. Think of the things that you can offer to your customers that others can’t. Analyzing your competitors is an important process to create a successful brand. It will allow you to know what rebranding strategy works and what does not.

  • Younger generations marketing matters more than ever

Disruptions cause major and continuing shifts in consumer buying behaviors, bringing unique challenges and fresh opportunities for brands. The recent COVID-19 pandemic shows us how smart marketers can come out on top by focusing on digital marketing and targeting younger customers. Having a fresh and attractive brand identity and strong online presence will get you a step ahead of the game. 

  • Going green and sustainable

In an attempt to attract younger customers with an eco-friendly mentality, many brands are going green and have been integrating sustainability into their products, services, and processes. Many big brands have adopted this practice in 2020 and will focus more on environmental initiatives this year.

  • Meeting customers where they are now and keeping flexibility

Customer experience will always be the top priority for brands. After all that has happened this year, many businesses have stepped up in extraordinary ways. Brands have started to offer to pick up and delivery options, personal shopping, and online and video appointments. 

To keep your products and services in the lives of your customers, you should do a rebranding with your eyes towards outstanding customer service without completely changing your goals and who you are as a brand. 

Are You Ready for Rebranding?

A rebranding is a declaration of the dedication of your business to upward improvement. It offers you an opportunity to remodel and refresh the main touchpoint between you and your customers. However, rebranding doesn’t mean that you should completely change your brand but it means improving it to adapt to the latest trends. Change is never easy but change will do you good. 

Whether you are ready for a rebranding, build a strong online presence, step up your social media marketing, here at MECACA, we are always ready to lend our hand. We all have the experience and resources to offer you a growth hack for your business! Get in touch with us today!

5 Mistakes That Can Ruin Your Online Reputation

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Having strong online reputation management plays a major role in a business’s growth and success. Many people today trust online search as a method more than any other online or offline source to collect information about a business. 

Businesses that choose to add Online Reputation Management to their strategy for the benefit of their business should be aware of it’s do’s and don’ts. Many businesses make mistakes that are too important to overlook, and that could significantly impact and ruin your online reputation. As a business owner, you need to keep your company in check to prevent these common online reputation management mistakes.

Don’t Let These 5 Mistakes Ruin Your Brand Online Reputation

  1. Mistreating Your Customers

The main purpose of your online presence is to attract more clients and consumers. When you say something mean or inappropriate to one of your customers, this leaves the impression to your prospects that you don’t have respect. Even your products and services are popular and valuable, if you say nasty things to anyone, you’ll drive them away.

This is why the deadliest way to get on with your business is to disrespect clients and customers. Replying with arrogance to the customers and not acknowledging your mistake are both damaging your online reputation. You have to build a reputation for being friendly with whom everyone can feel very comfortable sharing information.

  1. Hiring Wrong People

You should designate people in the right position. Putting the wrong people in the position will mess up the job and cost you your reputation. You need individuals with strong social media marketing and account management skills. The right person knows how to handle them with care. 

Customers wouldn’t know who’s behind social media, but they really know that it’s you. Any negativity would point directly to your company’s online reputation as it represents your business. Hire people who have the experience and knows how to manage and maintain your positive business reputation online.

  1. Ignoring Customer Complaints and Negative Reviews

Always respond quickly and attentively to your customer’s comments. When a customer complains and leaves negative reviews about your business, other potential customers are watching and listening to you. If you ignore their comments they might wonder what’s up. Instead of being missing in action or just disappearing, engage your customers in a conversation. You can turn the customer complaint into a customer support opportunity by showing respect and care to them.

  1. Posting Sensitive Content

Social media is just like a ticking time bomb that is waiting at any given moment to blow. It just needs a little spark to start blowing up in your face. When you represent your company through social networks, you need to be very careful about what you post and share

Sharing about controversial issues, which have nothing to do with your business, will obtain more backlash that will harm your overall reputation. In order to maintain your business reputation, prohibit discussing sensitive content such as race, religion, or something political.

  1. Disregarding the Value of Consistency

In Online Reputation Management, having a sense of consistency is very important. Failure to commit to brand consistency through social media platforms and online review sites prevents you from becoming immediately recognizable. Consistency throughout online marketing channels allows the brand to appear more authentic.

There’s about 80% of people who are most likely willing to follow a brand or not based on the authenticity of the content. This willingness leads to brand loyalty, and companies that do not deliver consistent content miss an opportunity to gain customer interest and improve their online branding and reputation.