Social media growth hacking is a mindset that can be used not only to increase revenue for your company or draw traffic to your site but also to rapidly grow your audience in different social media networks. As marketers, the value of increasing your social media presence cannot be overestimated. The greater the number of people your campaigns will attract, the better your chances of success.
With over 3.5 billion people waiting to hear your post on social media, it makes perfect sense to always be on the lookout for effective social media growth hacks. So we listed down the best practices and tips to increase your social media presence successfully.
Social Media Growth Hack and Best Practices
- Be consistent
Consistency is a key to success. You need to make sure to consistently create valuable and shareable content that is relevant to your target audience and brand. Through this, you will be able to gradually build your brand as one of the most trustworthy in your niche.
Additionally, you have to be consistent with your branding. If you already have a brand personality or voice, try to keep it consistent in all of your social media profiles. The best business profiles use branding features consistently to build a strong bond with their target audience.
- Maintain a minimum budget for social media marketing
Every business must have a social media strategy, and every strategy should then be backed up by a social media budget. Budgeting ensures that you have enough funds to meet your objectives, whether it’s promoting a new business, new products, and services. Furthermore, knowing the true ROI of your work is impossible without an accurate social media marketing budget.
There really is no such thing as a one-size-fits-all social media budget. Research your consumers and decide how social media can help you meet your marketing goals before determining how much of your marketing budget to devote to it.
- Invest more in digital marketing
For many years, digital marketing has been playing a key role for many brands. Due to the pandemic, many businesses are forced to turn to digital marketing as people nowadays are online and at home. Take advantage of this opportunity to invest more in digital marketing, than traditional marketing, as it will still play a big role in the marketing strategy and successes of a brand in the future.
- Create interactive marketing ideas
Interactive content is a form of content that usually requires active participation from the target audience. When you post engaging content on your social media accounts, your chances of engagement increase drastically. It’s a more effective way to inform and entertain your audience.
Video and viral marketing are two of the most recent social media growth hacks that help in the branding of a business. Make use of funny and entertaining clips to get the message across to the audience. In addition, you can take advantage of the use of chatbots. There is no doubt that using chatbots can increase your social media performance. Companies that have deployed a chatbot have seen a significant improvement in their customer satisfaction. Chatbots are now available at reasonable rates, and these chatbots are very advanced when it comes to communicating with potential customers.
Here’s some other interactive content you may share on your social media:
- Quizzes
- Tools
- Contests
- Assessments
- Interactive videos
- Ebooks
- Games
As a company, increasing your social media presence can be challenging. However, with these successful social media growth hacks and a little hard work, you will produce excellent results. For most of your posts, focus on engaging with your followers and addressing as many of their issues as possible. If you are overwhelmed by things that need to be done, MECACA Global Network is here to help you incorporate these growth hacks into your social media strategy! Get in touch with us and we are more than happy to help!
