Search engine optimization or SEO is the method of optimizing and improving a website’s ranking in search engine result pages. Marketers use SEO to reach out to more customers who are looking for the solutions or services they provide online. People use search engines to ask questions and get answers to their doubts. So, SEO growth hacking has the potential to significantly increase the profitability and success of your business.
Regardless of the size of a business you have, in order to remain ahead of the competition, it is important to concentrate on SEO. Incorporating SEO growth hacks into your digital marketing strategy is necessary to survive the fiercely competitive rivalry in the digital world.
When done properly, SEO growth hacking tactics will help you boost your rankings and online conversion rates. Traditional outbound strategies such as direct mailing can produce conversion rates of 1.7%, while SEO can generate 14.6% conversion rates.
5 SEO Growth Hacks to Help You Dominate Search Engine Results
- Growth Hack #1: Build a mobile-responsive website
There has been a large increase in the number of searches coming from mobile devices in recent years. This is because the number of mobile devices is growing, and the internet is becoming more widely available across the world.
A key to this SEO growth hacking technique is to build a website design that is mobile-responsive and can adapt to any screen size. You can check whether your website is responsive to mobile devices using Google’s Mobile-Friendly Test. In addition, this tool will teach you how to make your website mobile-friendly.
- Growth Hack #2: Make sure the website has a fast loading speed
Your website’s page load speed may have a huge impact on your rankings. People can become irritated if your web pages take too long to load. Put yourself in your target audience’s shoes and imagine how they will respond to a web page that loads slowly.
You should concentrate on increasing the speed at which your pages load. The faster your website loads, the more likely you are to achieve higher rankings in search engine results. Since Google finds page loading speed to be an important factor in ranking. So, regardless of how big or small your business is, you must ensure that your website loads faster.
- Growth Hack #3: Improved title and description for each page
Your meta tags can have a significant impact on your click-through rate and SEO efficiency. Improving your meta titles and descriptions for each page will greatly increase your impressions and traffic if done correctly. This is mostly due to the fact that your title and description are what users see first on the search engine results page. People will be more likely to click on your link depending on how persuasive and helpful they are.
The more clicks you get, the more Google will claim your content is important to that particular search keyword. This will help you quickly rise in the rankings for related search results.
- Growth Hack #4: Target to get featured snippets
Featured snippets are short snippets of content that appear at the top of Google’s search results in order to quickly address a searcher’s question. It is sometimes referred to as the 0 positions because it is much more prominent than the top position. If you want to ensure your content’s exposure and drive more traffic to your site, you should strive to get featured snippets. Here are a few easy steps to help you build content that will rank in the snippets:
- Create content that is explicitly designed to address questions. Give detailed responses.
- You should be aware of the common questions that your readers are asking.
- Produce high-quality content.
- Work hard to come up with the right solutions and answers to their questions.
- Make use of question-and-answer pages.
- Growth Hack #5: Cater content for search questions, not just keywords
Keywords will always have a place in your SEO strategy; just make sure you use them carefully and organically in your content and aim to use keyword phrases instead of single keywords. While using a keyword phrase in your title will not make for the most exciting or clever headline, it will increase the likelihood of your article being seen by your target audience.
Focus on your keywords but not too much. The best thing you can do is to produce quality content that will give your target audience the best solutions and answers to their questions. Not just create content but create content that helps.
SEO growth hacking can have a big effect on how you perform in search results and your online conversion. Long-tail keywords, building a mobile-responsive website, and improving the page loading speed are all SEO tactics that can benefit you tremendously. So take advantage of these best growth hacks and start growing your small business to a new level!