Marketing trends are something that can be changed on a whim now that we are surrounded by so much technology. Marketing can have multiple forms and show up anywhere and more this year 2020. There are different marketing strategies in the past that are not relevant anymore due to what we have today that is why we, at MECACA, are here to tell you the digital marketing trends and other social media marketing strategies you need to look out for in 2020. With the rapid evolution of technology, businesses must adapt to stay ahead in the competitive landscape. Embracing these emerging trends can help companies achieve high marketing and digital ROI by targeting their audiences more effectively and efficiently. From leveraging AI-driven analytics to creating personalized customer experiences, it’s clear that innovation is key to driving success in today’s digital marketing world.
Digital Marketing Trends in 2020
1. Social Media Stories
Most of us have probably used one of the most famous ‘My Story’ functionality. These are available on almost every social media platform available and possibly in 2020. Users casually browse these stories as one of their daily routines when using a social media platform like Facebook and Instagram.
The good thing about using a story is that you can make it look anything you like, it does not matter whether it looked professional or not, all you need is execution then you’re good to go. This is also a good opportunity to reach out to a wide variety of audiences regardless of age especially this 2020 and to the coming years.
2. Interactive Content
This method allows the user to focus more on what the content wants to say. The interactive ads might take the users to stay on your profile or website to further know more about what the business has to offer and eventually avail your products and services.
3. Social Media Shopping
You are currently scrolling on your phone and suddenly you see this nice dress with a huge discount and without thinking twice you bought it, that is what we call social media shopping. It blends into the user’s activity and gets reeled into it once they see what interests them. E-commerce sites have really taken advantage of this method since almost every person in the world uses social media.
4. Influencer Marketing
Ever had the feeling that you should use what other people use? We sometimes base our decisions on people we look up to that is where the influencers come in and recommend products they are being sponsored to. Internet Influencers are internet celebrities with thousands of followers nevertheless of their platform therefore it is easy for them to successfully advertise the product that is given to them. This method will surely be a huge hit since almost everyone is a part of the web.
2020 Digital Marketing Trends with MECACA Global Network
Be updated on the latest digital marketing trends in 2020. MECACA Global Network is your one-stop digital marketing solution, providing you effective strategies and methods to have good competition in the online world. Get in touch with MECACA Global Network today and be on top!
