With over 3.5 billion users, social media is really growing enormously. It became the favorite channel for businesses to promote their brands and to reach their target audience. Instagram is one of the most preferred and successful social media sites, which outshines other social media platforms.
Instagram has more than a billion active users every month and 60% of Instagram users visit the platform daily. And micro-influencers and content creators claim that they get the best engagement rate on Instagram. Instagram is highly efficient in helping different brands reach fresh leads and build a massive following of brand advocates. So, here are some reasons why many people and brands are now turning to Instagram as part of their marketing strategy.
Reasons Why Many People and Brands Turning to Instagram
- Attractive because of Beautiful Visual Content
Instagram is entirely a multimedia site where the news feed is filled with stunning visual content.
It should not come as a surprise that the best way to connect and get the message across to people is through visuals. This is the primary reason why marketers tend to use images and videos in their social media marketing strategy. And when it comes to choosing the best social media platform for this, Instagram wins.
- Instagram has Direct Access to Analytics
Instagram has analytics tools which are called Insights. Insights are a pretty good way to get a quick look at how your Instagram content is working. This will allow you to have a direct idea of which is working and which is not. With Instagram Insights, you can see analytics for impressions, reach, and follower information over the past week.
- Effective Social Media Marketing
Instagram is considered to be the best social media platform for interaction and the ability as a brand to interact with its audience. It’s visual, simple, and more appealing for the younger generations than other social media sites.
Additionally, Instagram can go beyond just visuals. Aside from showing your followers stunning images you can also create a social media profile that highlights the mission and goals of your brand, showcase your products and services to drive in leads and sales. Instagram may seem simple, but it’s a strong tool that should be used by every brand.
Grow with Instagram Marketing
There is no denying how strong Instagram is as a platform. What used to be a simple picture sharing app has become an interactive social experience that enables users to discover the visual identity of a brand.
Instagram users appreciate high-quality content. It can seem challenging to build and sustain a website that captures the visual identity of your brand, but Instagram makes it fun and simple. Start your Instagram marketing today and see how it could help your brand grow!