Social media plays a major role in your online reputation management. It has provided customers to voice out their opinions more than ever before. This means you can more effectively engage your customers, but it also means that dissatisfied customers have an open forum to disseminate their negative views of your business.
Social media has the ability to supersize and share information with the world. Word-of-mouth marketing should be taken more seriously. As 88% of customers value published online feedback from customers as much as they value their friend’s recommendations. So here’s a simple strategy to help you with your social media reputation management.
Tips for a Successful Social Media Reputation Management
- Solve Issues Concerning Reputation
Not every piece of review is positive. When customer problems emerge on social media and online review sites ensure you rectify the problem and get back to them.
When reacting to negative comments on social media, be as detailed as you can about the customer’s experience and share any improvements that you have made as a result of their reviews. The faster you can get back to your customer, the higher the ability to improve the situation.
- Share Engaging and Related Content
During uncertain times like the COVID-19 pandemic, it’s very important to not let your social media accounts become stagnant. Develop your accounts and consistently post valuable content and updates, such as news, announcements, special deals, images, videos, and links.
Nevertheless, avoid being too self-promotional and take advantage of content created by users to see how you can use it to strengthen your online reputation. Additionally, be sure to show your desire to engage with followers by liking, commenting on, and reacting to their posts on your pages.
- Focus More on Growing Reviews, Not Likes and Followers
As part of your social media reputation management efforts, make sure that you focus more on what consumers think about you instead of focusing on collecting likes and followers. A powerful social media strategy can also enhance your search engine efficiency and allows you to have control over what’s being said online about your brand.
- Share Your Best Reviews on Social Media
If you continuously earn five-star reviews and positive feedback don’t hesitate to show them off. You can share the best reviews you received from your customers to your social media accounts.
Keep in mind that the influence of user-generated content is more powerful and effective than aggressive sales messages or advertising brand content. Sharing positive social media feedback drowns out negative ones, and it can also have a positive effect on your online branding visibility and business reputation.
- Turn Your Social Media Data into Insights
In order to gather information about consumer experience, savvy brands extract insights from social media feedback and customer-generated reviews. You can support the goals of your social media reputation management plan by tapping into your valuable social media data and making wise business choices that will win the trust of future and current customers.
Getting Started Your Online Reputation Management with MECACA
By having a successful social media reputation management plan in place, you will be able to extend your reach on platforms that matter, drive engagement, and build a rapport that supports your bottom line. Here at MECACA Global Network, we offer Online Reputation Management services that will surely support the success of your online branding and business reputation.
We provide marketing services to entrepreneurs and small businesses looking for a partner for their digital media. We work with you, not for you. Get in touch with MECACA Global Network today and we are more than happy to assist you with your online reputation management and other digital marketing needs.