Why Every Marketer Use Content?

Content is what drives the metrics on your site and attracts people to look at your post in social media. Imagine if you had a site with incredible page load speed, superb user experience, well optimised for keywords and great UX. But without good content, consumers may not be able to perceive your value. 

Consumers will not spend time on your site to see what you have to offer, link to it, engage with it if what your site is not insightful, informative or easy to understand. We as business owners and marketers must understand that Google‘s objective is to serve the best answer to the users’ questions. 

The two wings of SEO are used to ensure that your answers to their questions are better than your competitors (content and UX), and that Google is aware of this (back end tagging, meta info and more).

Tips for Good Content in Digital Marketing

Spreading across the world wide web, content holds the most power to attract and to retain consumers. Social media giants like Facebook, Instagram, Tik Tok, Twitter and others get people to use their platforms because of the content. Before you rush to create content for your web or social media profile, make sure you follow these 3 tips:

1. Focus on Your Purpose
   Define your goals such as general customer awareness, increased website visits and focusing on customer engagement. By understanding your audience’s needs intimately, then you plan what to publish.
2. Quality Not Quantity
   You must be hearing this time after time. When it comes to content that delivers value to your organic search ranking, the details and information count. Put more attention on how your content is displayed, its specialty, keywords and the relevance of its meta titles and descriptions are just a few things to consider.
3. Always Optimising
   Your content may not stay relevant after a period of time, especially the content that is created based on trends. Continue to do market study and pair it with the ongoing search marketing strategy where you’re continually optimising for the signals that search algorithms draw upon. 

3 Reasons Why Content is Still King

Yes, content is still the king. Content is one of those important factors in how Google determines search results. Here’s why content is king:

1. Educational and informative content can help you demonstrate your expertise. Showcase to people what you know, what you have and how you can help them. 
2. Google loves content. The more content and keyword phrases you publish in your areas of expertise, the more it will help you to attract the right audience.
3. Good content can save you money. Cost per lead generated by inbound marketing is lesser than outbound marketing. Content works for you 365 days, allowing you to not just target based on interests but also expand your traditional geographic market.

There are no bulletproof methods to increasing your search ranking, but an investment in regular and consistent content will help you get closer to your customers, and over the long-term, it might just give you the edge when it comes to getting on the first page of Google. If you have questions, you can always ask us here at MECACA!