You have a progressive goal and your goal is to expand your business as far as you can, but to many experienced entrepreneurs out there, they know, it is always best to start your business locally first. To have a strong local support is the foundation of a successful business.
Sure, there are many business strategies out there that you learn and use to expand your business, which include online marketing. And depending on your business nature, e.g – a restaurant, we’ll say that attracting foot traffic to your premise would be the best for you.
The solution to effectively promoting new business ideas is to deliver the right message at the right time in the right place. If you own a brick and mortar business that requires a premise, these business promotion ideas will help you reach customers in your local community, and make an impact with your marketing.
5 Things To Do To Market Your Business Locally
- List Your Business in Google Listing
Everyone Google everything these days, including local businesses. If someone is looking for a local electrician, chances are they’ll open up their smartphone and quickly type in ‘electrician near me’. List your business details and make sure you’ll be shown in search results by signing up for a Google My Business listing.
Once you get it set up, the next best practice is to ask your existing customers to review your business on Google or Facebook. Having good reviews will help you build rapport with new people who are discovering your brand for the first time.
2. Always Be On Social Media
No business can thrive successfully without social media these days. Leverage our craze for social media by setting your digital footprint on Facebook, Instagram, Twitter of Tik Tok. Choose one or two platforms that your target audience uses. Encourage your existing customers to follow your page, and post daily with relevant content.
3. Attend Local Business Convention
Almost every month, we are blessed with beautiful business conventions that you should participate in. These events are a great way to reach your target audience and promote your product. Keep an eye out for festivals, fairs or networking opportunities and explore how you can participate.
4. Have A Website
This is a must. Having a website can increase your online presence. With a website, you can always upload content which includes products. services and business updates, promotions, videos, blog posts and images.
5. Learn From Your Competitors
Having competitors is not always a bad thing. Learning from competing businesses can offer ideas and insights on what works and what doesn’t. Take a look on how they run things, you can create a marketing plan and message that differentiates your brand from the rest.