No one would have thought Facebook to become one of the most used platforms in the world. From social media to must use marketing channels, it is safe to say Malaysia’s consumers love to use Facebook to search and research on a brand.
However, to new Facebook marketing user, setting up a Facebook ads can be a huge challenge. Especially when you are not familiar with the new Facebook Ads management system. This is where we at MECACA is here for, to put together and sum it up to the simplest way as we can.
Facebook Ads – What It’s All About?
Facebook ads has evolved in the past several years. From ads appearing only on your newsfeed, you can now see ads on your Messenger and also Instagram. They allow businesses to advertise their products and services in a subtle way, with highly targeted ads and customizable budgets.
What Ad Campaigns To Do?
There are several types of ad campaigns that you can take advantage of for your marketing strategy. For those new to the platform, it can be difficult to know which one aligns best with your business goals and budget. Let’s explore what is the most suitable Facebook campaign for you here:
- Awareness Campaign
Awareness campaigns are great for those just starting out with Facebook Ads. Simply put, this campaign is created for people to know more about your brand. If you just started a business, this campaign is a must for you. We would recommend running an awareness campaign for at least three months before moving onto a more target, goal specific campaign type such as consideration or conversion. - Consideration Campaign
This campaign is for you if you’re looking to drive website traffic or engagement. These types of campaigns are often more targeted than an awareness campaign. This allows you to push your targeted audience to find out more about your brand and business. If you want a better result, we recommend running an awareness campaign for three months prior to this campaign type. - Conversion Campaign
Conversion, the golden word for every digital marketer out there. Just like the name, conversion is used to get your product or service to be sold. You can even use this to get leads and inquiries.
Choosing a Social Media Marketing Agency
Has all the above information made Facebook Ads seem hard? Don’t worry, you’re not alone. Many Malaysian businesses opt to outsource their social media marketing each year. Learning how to run your own Facebook ads is time consuming and can become costly, and many busy business owners don’t have time to deal with.
Finding a business to outsource your social media marketing to is not a decision that should be taken lightly. When selecting a social media marketing agency to help you run your advertising, ensure they take the time to understand your business, including goals, objective and budgets.
To help you with your selection, Facebook has begun rewarding digital marketing services with high customer success rates with Facebook Partner badges. You can always count on us to manage your digital marketing problems.
