Video marketing can be used in a variety of ways to promote your brand or product and is an incredible business growth hack. Video on social media is proven to be the most effective business asset for attracting new followers, growing your brand, increasing online conversion, and driving sales.
Instagram, Pinterest, Facebook, Twitter, and even LinkedIn have all shifted their focus to video as the preferred medium, while TikTok’s rapid rise has shown how compelling and appealing a video-first offering can be. In this post, we’ll discuss different ways to use videos in content marketing and how to optimize video marketing using growth hacking marketing techniques.
Video Marketing Growth Hack Techniques
- Growth Hack #1: Take advantage of the use of TikTok
TikTok is the latest trend in social media, with over 500 million monthly active users. The platform features 15 and 60 seconds user-recorded videos, which are made short, quick, and appealing to its users. With the rise of TikTok, include it in your digital marketing strategy by showcasing who you are as a brand, what products and services you offer by creating and editing attractive videos.
- Growth Hack #2: Use social triggers
Triggers are small trinkets scattered throughout the environment and in social media that cause people to connect with an idea and take action. Create triggers in your videos that connect daily events with your brand so that consumers think of your company name whenever they happen. If your budget allows, hire a production crew and a well-known personality to appear in your video.
- Growth Hack #3: Add a storyline
People enjoy telling and listening to stories. In advertising, the power of storytelling is constantly being used, and you can use it in a viral marketing video as well. Coca-Cola, for example, is a master at making iconic videos of enthralling characters that tell a short story. They eventually wind up being shared by millions of people, particularly during the holiday season. The use of personal stories to build content is also popular with the viewers.
- Growth Hack #4: Convey messages and emotions
When a message is associated with powerful emotion, it is more likely to stick in people’s minds. This is why emotional storytelling is so important. Negative emotions, such as those in videos with a scary ending or scenes of accidents, have a lot of power to propagate.
It’s up to you to figure out how to do it in a way that doesn’t remove from your product or service’s image. Don’t use feelings of sadness, as it can lead to a negative client experience. Sharing is less likely as a result of this. After all, the aim is to contribute to business success and development, so avoid associating your brand with something that could upset your customers.
Video content allows brands to show off their goods in a more immersive way, providing context that is almost impossible to do with static images. That’s why more and more businesses are taking advantage of this video marketing to add to their digital marketing growth hacks.
If you haven’t started making video content for your brand yet, there has never been a better time than now! Your video content strategy doesn’t have to be complicated or expensive; often the easiest, most genuine ideas are the most effective!