What is Search Engine Optimization?
Search Engine Optimization (SEO) controls website traffic which improves the website’s ranking in the search result page. With good SEO, the blog post will be placed on Page 1 of the search result page, or even better, the top result. SEO blog post ‘invites’ visitors to the website. Many businesses use SEO blog posts to gain more visitors.
Just like technology, SEO evolves rapidly. It has been used for many website content writing, like blogging, especially content with a multimedia element included.
Why is SEO important for Blog Post?
Using SEO, you can promote your website. With a good digital marketing strategy, you can use SEO to outsmart the competitors and make it to the top results.
Benefits of applying SEO techniques to the blog post:
- To get more visitors
- To raise the website’s ranking on search engines
- Improves user experience
SEO also touches multimedia content like images, sounds, and videos. Nowadays, people do not only search for articles or textual posts but also they look for multimedia as visual and auditory content deliver information better. One of the examples is Video log, or commonly known as Vlog.
Tips to improve website traffic
Most visitors want brief content that will answer their needs. Although just making the blog post short is not convenient enough for the visitors. They should already get their answer by just scanning through the content. Also, a lot of people use their smartphone or any other portable device for surfing the web that is why it is preferable to make the blog responsive. Search engines choose to display sites that are mobile-friendly on the top results. By having an SEO blog post, you can provide good quality content and great user experience to people.
If you are managing a website by yourself, here’s what you can do to improve gain more visitors:
- Write a short, yet good quality content
- Optimize the title, headings, paragraph, and other components
- Use backlinks
- Do a keyword research
- Make your blog responsive
- Use SEO
Other businesses hire digital marketing agencies to ensure the good exposure of their business through the web. Trusted digital marketing agencies like MECACA Global Network supports the client’s business by targeting a specific audience. MECACA Global Network also provides content like images and videos through social media to gain more clients. Visit and get in touch with us at MECACA Global Network.