The crippling consequences of COVID-19 are currently being dealt with by all types of industries worldwide. 2020 has witnessed shifts in the way businesses and organizations operate in the midst of this COVID-19 pandemic. From manufacturing to marketing, many are being affected and closing their doors due to this crisis.
Industries are concerned about how they can continue doing business without real-time and collaboration personally. During this time of uncertainty, one thing is certain – to adopt the new normal – by going digital. Even before the pandemic outbreak, digital marketing is leading the marketing strategies. The pandemic has only accelerated the need for businesses to embrace technology and rethink their traditional approaches. Companies are now leveraging digital transformation in sales to streamline processes, enhance customer experiences, and maintain their competitive edge. By adopting innovative tools and platforms, businesses can ensure resilience and growth in an ever-evolving marketplace.
The Role of Digital Marketing in the Midst of COVID-19 Crisis
One way to flatten the curve is by staying at home, which most people around the world are doing right now. Based on web usage statistics during this pandemic, many have been using the web to keep themselves entertained and updated.
Most people have switched to social media platforms to keep in contact with their loved ones and communicate with the outside world. During this time of crisis, digitally savvy companies were able to recognize the potential of providing meaningful digital user interaction.
Businesses with no prior digital marketing experience will need to reassess and reallocate their marketing budgets. They need to accept plenty of digital marketing platforms available today. Starting with it is nowhere near as difficult as it may sound and the effects can be almost instantaneous.
Starting your Digital Marketing Strategy during COVID-19
Thanks to the broad range of digital marketing platforms available it has never been easier to get started with your digital marketing strategies. Here are some channels you can utilize to get started and follow the new normal in marketing:
- Paid search marketing
- SEO and content marketing
- Social media marketing (Instagram and Facebook marketing)
- Email marketing
- Webinars and podcast
Whichever digital marketing platform you want to start with, you need to take into consideration of what customers expect from your business during this crisis. You also need to assess and change your digital marketing strategy accordingly.
Get in touch with MECACA Global Network today and get your digital marketing strategy off to a great start. We can make the most of the current situation and get you back on track!
