7 Most Valued Digital Marketing Skills

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When it comes to digital marketing, there’s no shortage of options. From content creation to advertising, here’s a look at the seven most valued digital marketing skills and how they can help your business succeed. These skills are in high demand and can help you stand out from the competition. If you’re looking to move up in your career or switch industries, these are some of the most valuable skills to have on your resume. The world of digital marketing is always changing, which means that there are always new skills to learn in order to stay competitive.

1) Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving the visibility of a website or a web page in search engine results pages (SERPs). It’s one of the most valuable skills to have, but it can be difficult to master.

“As an entrepreneur and digital marketing professional, you’ll need to know how search engines work in order for your business’ website content to rank well on Google, Bing, Yahoo and other major sites. But if you’re just starting out as an entrepreneur or digital marketer who wants their own company name on the first page of SERPs without spending thousands on paid advertisements – then SEO is for you!” says Helen Ferris, Founder at Imaginemaids.

2) Content Marketing

Content marketing is the process of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – with the objective of driving profitable customer action.

Daniel Foley, Head of Content at SEO-Audits.io adds, “It can be used to build your brand, generate leads and drive sales. Content marketing is one of the most effective ways to connect with your customers online by providing them with what they want when they need it most.”

3) Video Marketing

“Video marketing is a great way to engage your audience. It can be used in many different ways, such as promoting your brand, products and services; educating customers about them; showing how products or services work. Video marketing is one of the most powerful tools you can use to build your brand, promote products and services, and generate leads. Video marketing works best when it’s entertaining, educational or inspiring,” says Alice Rowen Hall,  Co-Founder at Rowen Homes.

4) Digital Advertising

Digital advertising is an effective way to reach your target audience. It involves placing ads on digital platforms like Facebook, Google Search, and Instagram. PPC stands for pay-per-click marketing and it allows you to bid on keywords related to your business in order to get more traffic from those ads.

According to Daniel Foley, Founder of Daniel Foley SEO Consultancy, “Social media advertising can be used to increase awareness of your brand or product through the promotion of its content on social media channels like Twitter, and Facebook, etc., influencer marketing allows you to connect with influential people who might share your message or promote your products/services depending upon their interest levels towards them (i.e., if they’re following a particular sport). Native advertising refers specifically to non-promotional sponsored posts/articles that don’t look like advertisements but still get shared by users.”

5) Social Media

Social media is a form of communication that involves the sharing of information (e.g., pictures, and videos) via social media platforms such as Twitter, Facebook, Instagram and YouTube. Social media marketing is the process of creating and distributing content for social networks for purposes such as brand awareness or product sales.

“Social media networks are used by businesses to promote their products and services to potential customers. This can be done in many ways including posting links to your website on Facebook or Twitter so people can follow them there; sharing images with other users on these sites; creating groups within these websites where you can discuss topics related to what you do – this way it feels more like a community than just another page on the Internet!” speaks Holly Cooper, Content Head at Unagi Scooters.

6) Email Marketing

“Email marketing is the best way to reach your customers. It can be used to sell products and services, collect customer data, and help you stay in touch with current and potential customers. Automated email campaigns are great because they allow you to send emails at any time of day or night without having to worry about managing multiple accounts or scheduling times when everyone will be available. You can also use automated emails for lead generation campaigns by using them as part of an opt-in form on your website or landing page so that visitors who visit your site are automatically added to one big list of subscribers who receive weekly updates from you via email (and hopefully buy from you, too),”  mentions Andrew Cooper, Owner at Simply E-Liquid.

7) Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the process of improving the performance of a website or web-based application. CRO is the process of testing different elements of a website to see what works best. It’s also about measuring and improving your website’s performance, so users can get a better experience when they visit it.

“The goal of CRO is to increase conversions from visitors who are not yet ready to buy something from you but may be interested in something else instead. You need these people on board before they leave without converting into buyers because their time spent on your site could have been used elsewhere if they had gone somewhere else first!” adds Paul Somerville, Editor-in-Chief at Electric Scooter Guide.

The most valued digital marketing skills are those that drive customer interactions and analytics. They will also drive customer interactions and analytics. 

With a strong understanding of how people interact with your brand, you can measure their behavior in order to improve the overall customer experience. This can mean anything from understanding what content performs well on social media platforms to measuring the effectiveness of your paid advertising campaigns.

In order to achieve this goal, it’s important for marketers to have an understanding of data-driven decision-making processes such as A/B testing and segmentation (which allows you to create targeted ad audiences). It also helps if you know how customers use technology like smartphones or wearables so you can make sure they’re seeing relevant ads at all times.


The digital marketing skills that have emerged as the most sought-after are those that drive customer interactions and analytics. These skills complement a company’s existing offerings, allowing for deeper engagement with customers, more effective marketing campaigns, and better ROI on investments. As technology continues to advance at an exponential rate, so does our ability to use it effectively in order to get ahead of our competition.

Email Marketing Tools for 2022: What Are Email Marketing Tools?

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Email marketing tools are different forms of software that enable marketers to build, send, optimize, and monitor email campaigns as they progress. A single tool, such as an email subject line generator or an inbox placement testing tool, or a collection of tools that enable a marketer to oversee every stage of email marketing, are both examples of email marketing tools. Although there are many other kinds of email marketing tools, the most common kind is an ESP, or email service provider. 

When selecting an ESP or any other form of email marketing software solution, you should make sure that the features offered are precisely suited to your strategic company goals. Businesses spend too much money on tools that include features they don’t actually need or use. Some people choose an ESP that doesn’t have all the functions they require in an effort to save money. Some of the top email marketing tools available are listed below:

1) Mailchimp:

Long ago, MailChimp earned a reputation in the field of email marketing thanks in large part to the fact that it is free to use (in a limited capacity). With this platform, you can create lists from scratch, import subscribers, personalize your emails, and track them all in one place. It’s convenient for beginners. Even your CTAs may be optimized with it to boost subscriber numbers. They also provide a huge selection of excellent email newsletter templates,says Tiffany Payne, Head of Content at PharmacyOnline.co.uk.

2) Sendinblue:

Sendinblue is an all-in-one marketing software with features such as  Marketing Automation, SMS, Email Marketing, Chat,  Landing Pages, CRM, Shared Inbox, and more. With the forever-free plan, you can send up to 300 emails per day and save an unlimited number of contacts. To send even more emails, you can pay according to the monthly email volume. You may also manage your complete marketing funnel in one place,” says James Crawford, Co-founder of Deal Drop.

3) Constant Contact:

One of the most effective email marketing platforms out right now is Constant Contact. With it, you can create the ideal email newsletter using a good amount of email templates and benefit from features tailored to your sector (including promotional ideas). Additionally, you’ll get help in the form of user-based discussion forums and live chat, allowing you to receive instant feedback on your ideas and/or technical supportsays Lauren Grey from Divein.

4) HubSpot:

You can find anything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and extremely rich email marketing features. You may add other HubSpot solutions for CRM, complete marketing automation, customer care, sales, and more when you’re ready to scale.

As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers all you need to know to create stunning, successful campaigns in HubSpot, is the next stop for individuals who are new to HubSpot or email marketing says Nely Mihaylova from Scooter. guide.

5) Omnisend:

While Omnisend is one of the most capable email marketing tools out there, user usability is not compromised. A drag-and-drop graphic builder, email capture capabilities, and a wealth of templates for both email and automation processes are all part of the comprehensive set of email marketing services offered by Omnisend. With Omnisend, you can combine many channels—including email, SMS, push notifications, Facebook Messenger, WhatsApp, and more—into a single automation workflowsays Aston Rayner from NextLuxury.

6) Moosend:

A platform for marketing automation and email marketing all in one, Moosend has easy-to-use features and a steep learning curve. In addition to its essential email marketing features and user-friendly drag-and-drop email editor, you can make educated decisions by analyzing your stats, creating subscription forms, and using automation recipes,says  Mark Osborne, Director of Prestige Roof Lanterns.

7) SendX:

For email marketers, SendX offers a wide range of features, including the ability to construct an email list from scratch and the ability to create landing pages and opt-in forms to increase conversions and subscriber counts, respectively. Furthermore, several automation tools are pre-installed, allowing you to deliver the appropriate messages to the appropriate recipients at the right time,says Dean Lee from Sealions.

8) Zoho Campaigns:

Of all the apps our company has tried, Zoho Campaigns has the most adaptable, generous free plan. With 2,000 contacts and 12,000 sends per month, the subscriber and email sending limits aren’t outrageous, but the free plan also comes with full automation features, advanced audience segmentation, and a tonne of beautiful and skillful templates. The drag-and-drop editor works as you would anticipate and supports dynamic content blocks. Dynamic blocks can even be customized based on your customer segments,says Mark Osborne, Managing Director of Windows Doors UK.

Wrap Up:

Any effective marketing campaign that aims to increase brand awareness and loyalty must use email as a key element. You’ll have plenty of options these days, but I think the above solutions are the best of the best. They integrate automation and integrations with a simple email and campaign design. This guide offers a solid overview of each service, despite the fact that costs and particular features vary.

Tips to Improve Your Email Open Rate

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What is an email open rate?

The percentage of recipients who actually opened the email you sent out of the total recipients is known as the email open rate. For each email you send, your email marketing software will typically inform you of this along with the “click rate,” which reveals the number of recipients that clicked a link in your email.

But what’s a good email open rate? And what’s a bad open rate?

Your industry and the quality of your list will have a major impact on this. If your list is full of “poor quality subscribers” (i.e., people who aren’t truly interested in what you’re giving or are just full of spam), this can affect your open rate because different industries will have very different averages. Your open rate will definitely decline as your list gets bigger, but there are things you can do to prevent this, which I’ve listed below.

Average open rates can range from 18 to 35 %, as a very rough approximation. You could certainly utilize some of the advice below to help increase this if your open rate is less than 18 percent. You should absolutely pat yourself on the back if your open rate is more than 40%. That’s really darn good!

How can we improve our email open rates?

Below I’ve listed some tips to improve your email open rates:

1. Be Consistent When You Send Emails

No matter how frequently you want to send email newsletters—once daily, once weekly, once monthly—you must at the very least be consistent. Your email readers may start to become confused or frustrated at your sporadic news if you start off sending one newsletter every week, take a month off, then resume sending one, just to fall off the wagon again. People who haven’t heard from you in a while might forget that they initially subscribed to your email list and may simply throw all of your emails in the trash, says Daniel Foley, Founder of Daniel Foley SEO Consultancy.

2. Regularly Cleanse Your Email List

According to Jay Soni MD of Yorkshire Fabric Shop, It’s important to regularly review your email list and remove any subscribers that are simply “dead weight.” Any subscribers who haven’t opened a newsletter in the past few months fall under this category. When people stop opening your emails, this can leave a “negative mark” against your email address and cause other inboxes (like Gmail, Hotmail, etc.) for your other subscribers to start marketing your emails as spam. Not only will they be skewing your open rates to appear lower, but they will also be making your open rates appear higher.

3. Try Short and Snappy Subject Lines 

Tiffany Payne, Head of content at PharmacyOnline.co.uk explains that These days, a lot of us access our inboxes through mobile devices, and most email apps simply display the first few words of an email subject line. Although there are some exceptions to the norm, in general, shorter subject lines outperform lengthier ones, so when you’re putting out your subject lines, be sure to keep it as brief and to the point as you can!

4.  Avoid Any Spammy Words in Your Subject Lines and Preview Text

Inbox spam filters can be triggered by using specific terms in email subject lines and preview text. As a result, it’s possible that your email will end up in the Promotions folder or, worse, spam. Use phrases like ‘free,’ ‘sale,’ ‘purchase now,’ and similar expressions carefully to prevent this. Instead, you can get creative and come up with different ways to express urgency or drop prices, like: ‘12 hours remaining!’ or ‘Don’t miss out, etc., says Paul Somerville, Editor-in-Chief at Electric Scooter Guide.

5. Don’t Forget the Email Preview Text

The small excerpt that appears in recipients’ inboxes after or below the subject line is known as the email preview text. Make sure to really write one out especially for each email since if you don’t, it will automatically show the first few sentences of your email, which occasionally doesn’t make much sense. After all, it’s excellent real estate and a fantastic method to give the subject line more meaning or interest,” adds Alex Uriarte, from 1800-Injured.

6. Resend Your Best Content to Unopens

After a fixed amount of time, the majority of email marketing software will provide you the option to resend your emails to recipients who didn’t open them the first time. In order to avoid irritating people. David Floyd Owner at ThePestInformer adds, I’d recommend just using this technique for your best emails that you really don’t want people to miss. I would definitely wait until at least two days have passed before doing this because you want to give people enough time to open the initial email.

7. Send Your Emails at the Right Time

Before you ask, the best day and time for every brand to send their emails isn’t a one-size-fits-all solution. Every brand caters to a different demographic with different wants and behaviors. Because of this, the ideal time for Influencer Marketing Hub to send our emails may not be ideal for you or your users. You should test various days and times to determine which ones are most effective for your audience, as with everything marketing-related, says Ross Iwaniec, Owner of UrbanPods.

8. Send the Right Number of Emails

I advise testing with different email frequency settings with your audience to determine what works best. If your email marketing service allows it, you might also let users select their own email frequency. You could send an email blast to your list asking them to self-segment based on how frequently they want to hear from your business or offer a choice for email frequency on your opt-in form to segment them right away. Keep in mind that you’ll need to make unique email campaigns for each frequency, says JM Littman, Director of web design agency Webheads.

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