7 Most Valued Digital Marketing Skills

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When it comes to digital marketing, there’s no shortage of options. From content creation to advertising, here’s a look at the seven most valued digital marketing skills and how they can help your business succeed. These skills are in high demand and can help you stand out from the competition. If you’re looking to move up in your career or switch industries, these are some of the most valuable skills to have on your resume. The world of digital marketing is always changing, which means that there are always new skills to learn in order to stay competitive.

1) Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving the visibility of a website or a web page in search engine results pages (SERPs). It’s one of the most valuable skills to have, but it can be difficult to master.

“As an entrepreneur and digital marketing professional, you’ll need to know how search engines work in order for your business’ website content to rank well on Google, Bing, Yahoo and other major sites. But if you’re just starting out as an entrepreneur or digital marketer who wants their own company name on the first page of SERPs without spending thousands on paid advertisements – then SEO is for you!” says Helen Ferris, Founder at Imaginemaids.

2) Content Marketing

Content marketing is the process of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – with the objective of driving profitable customer action.

Daniel Foley, Head of Content at SEO-Audits.io adds, “It can be used to build your brand, generate leads and drive sales. Content marketing is one of the most effective ways to connect with your customers online by providing them with what they want when they need it most.”

3) Video Marketing

“Video marketing is a great way to engage your audience. It can be used in many different ways, such as promoting your brand, products and services; educating customers about them; showing how products or services work. Video marketing is one of the most powerful tools you can use to build your brand, promote products and services, and generate leads. Video marketing works best when it’s entertaining, educational or inspiring,” says Alice Rowen Hall,  Co-Founder at Rowen Homes.

4) Digital Advertising

Digital advertising is an effective way to reach your target audience. It involves placing ads on digital platforms like Facebook, Google Search, and Instagram. PPC stands for pay-per-click marketing and it allows you to bid on keywords related to your business in order to get more traffic from those ads.

According to Daniel Foley, Founder of Daniel Foley SEO Consultancy, “Social media advertising can be used to increase awareness of your brand or product through the promotion of its content on social media channels like Twitter, and Facebook, etc., influencer marketing allows you to connect with influential people who might share your message or promote your products/services depending upon their interest levels towards them (i.e., if they’re following a particular sport). Native advertising refers specifically to non-promotional sponsored posts/articles that don’t look like advertisements but still get shared by users.”

5) Social Media

Social media is a form of communication that involves the sharing of information (e.g., pictures, and videos) via social media platforms such as Twitter, Facebook, Instagram and YouTube. Social media marketing is the process of creating and distributing content for social networks for purposes such as brand awareness or product sales.

“Social media networks are used by businesses to promote their products and services to potential customers. This can be done in many ways including posting links to your website on Facebook or Twitter so people can follow them there; sharing images with other users on these sites; creating groups within these websites where you can discuss topics related to what you do – this way it feels more like a community than just another page on the Internet!” speaks Holly Cooper, Content Head at Unagi Scooters.

6) Email Marketing

“Email marketing is the best way to reach your customers. It can be used to sell products and services, collect customer data, and help you stay in touch with current and potential customers. Automated email campaigns are great because they allow you to send emails at any time of day or night without having to worry about managing multiple accounts or scheduling times when everyone will be available. You can also use automated emails for lead generation campaigns by using them as part of an opt-in form on your website or landing page so that visitors who visit your site are automatically added to one big list of subscribers who receive weekly updates from you via email (and hopefully buy from you, too),”  mentions Andrew Cooper, Owner at Simply E-Liquid.

7) Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the process of improving the performance of a website or web-based application. CRO is the process of testing different elements of a website to see what works best. It’s also about measuring and improving your website’s performance, so users can get a better experience when they visit it.

“The goal of CRO is to increase conversions from visitors who are not yet ready to buy something from you but may be interested in something else instead. You need these people on board before they leave without converting into buyers because their time spent on your site could have been used elsewhere if they had gone somewhere else first!” adds Paul Somerville, Editor-in-Chief at Electric Scooter Guide.

The most valued digital marketing skills are those that drive customer interactions and analytics. They will also drive customer interactions and analytics. 

With a strong understanding of how people interact with your brand, you can measure their behavior in order to improve the overall customer experience. This can mean anything from understanding what content performs well on social media platforms to measuring the effectiveness of your paid advertising campaigns.

In order to achieve this goal, it’s important for marketers to have an understanding of data-driven decision-making processes such as A/B testing and segmentation (which allows you to create targeted ad audiences). It also helps if you know how customers use technology like smartphones or wearables so you can make sure they’re seeing relevant ads at all times.


The digital marketing skills that have emerged as the most sought-after are those that drive customer interactions and analytics. These skills complement a company’s existing offerings, allowing for deeper engagement with customers, more effective marketing campaigns, and better ROI on investments. As technology continues to advance at an exponential rate, so does our ability to use it effectively in order to get ahead of our competition.

4 Things We Can’t Forget About SEO

Reading Time: 4 minutes

Search engine optimization (SEO) is getting more complex by the minute, given that there is only one big player setting the rules of the game. Google is a household name and doesn’t need a particular introduction but for SEO specialists keeping track of the novelties is a never-ending process indeed.

There are so many aspects to SEO that some of them are easily overlooked, especially if you’re not following all the changes on a regular basis. What is a huge hunk of work is on-page content optimization. Whenever the rules change, all existing content needs to be adjusted accordingly. Even online courses and in-person or virtual training methods can’t quite keep up!

1. Have a Care With Your Keywords

What even laymen know about SEO is that keywords matter. For inexperienced people, that usually implies looking up the desired keywords via some of popular online tools. That may be fine while you’re getting started and planning to learn the ropes along the way, but it is absolutely unusable in the long run.

As mentioned above, Google is the biggest traffic referral. It is 10 times more efficient than Facebook, which ranks second. Organic search generates 65.72% clicks, as opposed to 3.82% clicks on paid advertisements. All that is to say that you should take your time choosing the best keywords.  

A serious keyword research takes into account multiple factors. Basically, you’ll want to pick the keywords that explain your products and services but also stand out from the competition.

The two best keyword types are long-key keywords and location-based keywords.

Long-key keywords make your site stand out from the competition. I.e., if your business sells clothes, the keyword “jeans” will just add it to the long list of competitors. To avoid that, try adding more specific words, like “quality flare bottom jeans.”  

Location-based keywords help Google show your site in the specific area. So, using the example from above, your keyword may be “quality flare bottom jeans in Civic Center.”

Long-tail keywords that feature location and other highly specific bits of information are the best choice.

Now, keyword placement is the second crucial step. Just randomly putting keywords anywhere in the text isn’t the best way to go about things. URLs, H1, first and last paragraphs, meta titles and meta descriptions all need to feature proper keywords for your SEO strategy to be successful.

E.g., if you’re dealing with tax advice, “streamlined tax filings” may be a better keyword than just “taxes.” The same applies to all other niches.  

Pro tip: learn keyword mapping. Think about what people are looking for online. In SEO, this is called “search intent.” For your website to place better, it’ll need to satisfy search intent. Google ranks websites based on their accuracy and quality based on the search intent answers. Keyword mapping means that you should choose a unique keyword for each page as opposed to using the same keyword for multiple pages (this is called “keyword cannibalization.”)

2. Pay Attention to Your Featured Image

Image keywords are probably the most overlooked aspect of SEO. Never forget that a great many people use Google image search and only then choose which website to visit.

The main keyword should be featured in the alt text of the image so that the image can begin to rank on Google Images.

Pro tip: keyword cannibalization also applies to image keywords. Think about the right keyword for each and every image. All images should correspond to the target post.

3. Include Internal Links

Links are the second most important thing in SEO. However, linking one blog post to another at random is not the brightest of ideas. There are two things to keep in mind when brainstorming internal links:

  • Only evergreen content should be considered. Rather than creating multiple blog posts on the same topic, update the existing posts with new info.
  • Link a post to another post within the same content silo.

In this way, new content won’t disrupt content workflows.

What is a content silo?

Content siloing is an SEO technique that structures your website to optimize its ranking. Content is organized based on the topics, which are called silos. If your site deals with different themes, make an effort to separate them properly. Websites with the architecture designed to fit relevant keywords that meet search intent are certain to make it to the first page of Google search results.

4. Frequency of Posting

Just like email frequency matters in any email program, so does the frequency in which you post to your blog. Depending on your content calendar and your audience, you should decide on the optimal frequency.

Remember that updating existing posts so that they remain evergreen is preferable to creating multiple posts dealing with the same topic. Whenever you update a post, cross-advertise it to alert the audience that new info has become available.

Sharing your posts on social media is certain to increase your website visits, but you don’t necessarily have to always share new content. Sharing older content for new followers is a good strategy, too, especially during downtime. A mixture of old and new posts is the best strategy.

Pro tip: If you don’t have ideas for new quality content, don’t post anything. The optimal frequency is whenever you can come up with fresh ideas. 


SEO may appear to be a complex matter at first, but some + hacks can make it far easier. These four things mentioned here are not rocket science, after all.

A successful strategy relies on proper planning, so don’t rush keyword research. Also, website audits should be performed on a regular basis. Always remember the golden rule of posting new content — don’t opt for quantity over quality.

Make a content calendar, pay attention to internal links, and do show some love to the images. Lastly, cross-promote new content.

By combining all of these tricks, you’re certain to run a highly successful website featuring quality information. For best results, keep in touch with your audience and listen to feedback. Social media are a great gateway to keep communication alive, so use it to your benefit. 

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