How Online Marketplace or Retail Helps The Economy?

How Online Marketplace or Retail Helps The Economy_
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The Effect of Online Marketplace in the Economy

With the growth of eCommerce, more and more people are shopping online. This circumstance will affect the growth of the economy. Do online marketplaces help the economy in a better way? Yes, they do! See here how the online marketplace helps the economy.

  • Reduce transaction cost

The expenses on selling in an online marketplace are cheaper compared with opening an actual shop. Small businesses don’t need to spend money on rent, utilities, employee or other expenses to open up a business. With the help of an online marketplace, businesses can now reach their customers online.

  • Increase sales

The economy raises as customers buy. With the vast exposure of the businesses in the online marketplace, the business will attract more customers.

Using online marketplace features such as product recommendations, related products and advertisements attract customers to buy more products. Advertisements are not limited to the shop itself. You might also see them on most social media platforms like Facebook and YouTube.

  • Enhanced Visibility

Through the internet, an online marketplace promotes businesses that reach people worldwide. Compared to the real markets and shops, online marketplaces have no limitations in being visible to the customers. Customers are free to view online shop anytime and anywhere.

  • Establishing a relationship with customers

Building a good relationship with the customers builds their trust in the business. It is a way to increase sales and loyal customers. It may also prevent customers from buying from other competitors.

  • Increase competition and productivity

Competition may also increase productivity. It’s one way to challenge to exert more effort to raise their business to the top of the competition. They are more compelling to increase sales and improve business.

Online Shopping Also Helps the Environment

Yes, online shopping helps the environment, too. Cardboards used in shipping are recyclable. They also recommend buying items in bulk because it saves shops from using excessive packaging.

According to the article, “Is Shopping Online More Eco-friendly Than Shopping Local?”, it tells that online shopping is more eco-friendly than shopping local. It says in the article physical stores produce more carbon emissions rather than online shops.


The online marketplace helps economic growth and the environment to some extent. People might think they only affect the economy negatively, but they are actually good for it too. We now know how online marketplaces have positive effects on the economy.

Here at MECACA Global Network, we will help you with promoting your business effortlessly and effectively. We fulfill our client’s business needs with the use of excellent digital marketing strategies. Check out MECACA Global Network today and find out more!

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