Common Facebook Ads & Creativity Copy Mistakes
When it comes to Facebook ads, creativity does matter. Unfortunately, the ads copy is still an element that is lacking in many ad accounts. The need for marketers to pour out their creativity is becoming more important in scaling the ads performance. Facebook is a great platform for your business to have a wider reach.
This is why we must improve the way we create high production (without spending), professional-looking creatives that stand out. Here are the most common mistakes we see when it comes to Facebook ads:
- The ads copy/creatives does not reflect the audience
Too many “solution based” ads instead of “problem-focused” ads. Your targeted audience may have problems resonating with your ads.
- Similar and same angle ads testing
Have a set of ideas with a clear angle before writing a copy. By addressing the same pain point over and over again can set a limit on how well your ads can perform.
- Same set of creatives throughout the campaign
Overused creatives and copies will not bring good results. Matter of fact, you need to spend more thinking that it will solve your problems. Your customers already know your brand and product and at times, they need an extra push to make a purchase.
3 Ways to Improve Your Facebook Ads
- Rewrite Your Copy, Redesign Your Creatives
Shift your focus on your underperforming ads and improve them. Connect to your customer emotionally. Most of them scroll through the feeds while thinking about their problems, not solutions. We encourage you to think deeply about your audience and their problems.
- Test From Different Angle
If consistency fails you, dare to go more. You can test with 5 different sets of audience while using the same ad set. Facebook split testing is the best way to test ad efficiency. While you are at it, try to tweak the creative colours, copies and call to action buttons.
- Retargeting Matters
You can’t just someone to purchase from you straight away, well you can but it won’t be effective to everyone that you just met! Nurture your audience and they will eventually buy from you. Try it out and see the magic happening right in front of you.