Online Reputation Management, or ORM, is a multi-faceted approach designed to establish a positive public perception of a brand, company, or person. Reputation Management involves monitoring reputations, answering any content or customer reviews that may damage the brand. It also includes using strategies to prevent and solve issues that could harm the credibility of an entity.
Online reputation management means managing your online image to protect the growth and success of your business. When your business has an online presence, you have to keep an eye on what is being said about your brand online. So you can use this information to build a strategy to solve the negative ones.
The Importance of Reputation Management for Your Online Business
- Impact on Customers Buying Decisions
The lack of online reputation management on your strategy will potentially cost you your customer base. As 81% of consumers are doing online research before making purchases, the way you look online is the make-it-or-break-it element in their final decision. And with 88% of buyers reading reviews to decide whether your business is trustworthy.
- It Is the Digital Version of Word-of-mouth
Many customers regard reviews online as personal recommendations and value them as much as a friend’s advice. It is wonderful when you get excellent reviews. However, what happens, when someone posts a well-grounded negative review is that it spreads like wildfire can be an absolute explosion.
- No “Delete” Button for Negative Feedback
The internet almost keeps everything. It is possible that whatever people think about your business online will stay online. Yet you actually have a chance of altering the negative opinion on your brand.
By using an appropriate response, you can actually turn an unsatisfied customer into a loyal fan. 70% of customers who complained yet received a satisfying response from you will come back and do business again, as shown in a Lee Resource research. In addition, a study released by Harvard Business Review found that customers whose issues have been addressed in less than 5 minutes tend to spend more future purchases from your business.
- You Can Receive Valuable and Useful Reviews
Monitoring is an integral part of managing your reputation online. You may start to gather some valuable insights about your product or services from customer satisfaction and reviews. You should pay attention to what your customers have to say about your brand before doing any polls, surveys, and running around the globe for customer reviews.
Your Reputation Matters The Most
Online reviews and feedback are becoming even more popular in search and other fields. It’s more important than ever to create a trustworthy reputation and sustain customer trust. Here at MECACA Global Network, your online presence, and business reputation are important to us. We transform ground public relation works into the online world. We provide online reputation management services that will surely protect your image and business ethics, growth, and success of your online branding. Get in touch with us and take care of your reputation online!