Social Media became the most powerful tool to market businesses in the online world. It helped many businesses, especially the small ones, grow and promote by raising its brand awareness but how exactly do social media promote the business?
How Do Social Media Boost Your Brand?
The main point of social media marketing is to make business brands increase their digital presence to billions of people and to gain customers.
Here’s what social media can do for business brand:
- Social Media gets customers for the business
- Allows you to build a good relationship with the customer
- Targets a specific audience
- Extends your reach to many people
- Redirects people to the website
Social Media Advertisements
One of the helpful features for marketing on social media is advertisements. Social Media Advertisements lets you advertise brands on the platform. These advertisements are directed to many people, especially with a specific target audience based on characteristics such as age, gender, nationality, etc. Social media advertisements are highly customizable, allowing businesses to tailor their content to resonate with their intended audience. An important factor in creating impactful campaigns is ensuring visuals are optimized according to the platform’s requirements. Paying attention to details such as social media ads image sizes is essential, as correctly sized images help maintain quality and professionalism, making the ads more appealing and effective.
Here are the top social media platforms for an advertisement:
- YouTube
- Snapchat
Small Brands Who Became Successful Using Social Media
See these interesting stories from small businesses how they became successful with the help of social media.
Morton’s Steakhouse
Morton’s Steakhouse is a steak restaurant from Houston, Texas. Morton’s Steakhouse’s publicity raised when Peter Shankman tweeted about meeting Morton’s at Newark Airport to bring him a porterhouse steak. To his surprise, a waiter is waiting for him along with the porterhouse steak. Shankman shared on his blog about this story which then helped the business raise its popularity.
Lady Dinah’s Cat Emporium
Lady Dinah’s Cat Emporium is known as ‘London’s first cat café’. Social media became a part of their success, especially during the pre-opening and startup phase. In 2015, Lady Dinah’s Cat Emporium already gained 50k active followers on Facebook, 10k on Instagram and 19k on Twitter. The owner said that they are active and loud on social media platforms, telling their stories and updates.
What We Have Learned
Social Media is really helpful for businesses, especially to small businesses because they are mainly focused on building people relationships. With social media, you can promote business with minimal effort and you can avoid excessive costs.
These are the important things we need in managing business social media:
- Quality content
- Clever marketing strategy
- Active customer service
At MECACA Global Network, we are here to help manage and maintain our client’s business social media. We prove quality content and make marketing strategies for the promotion of the business. Check us out at MECACA Global Network and find out more!