Day: March 6, 2020

Reading Time: 2 minutes

Let’s get straight to the point, your e-commerce website needs an effective digital marketing strategy. Why? Digital marketing helps reach an enormous audience in a way that is cost-effective and measurable. Small businesses rely on social media to market their name and with the right strategy, they are able to propagate their website. 

For those who are new to the world of e-commerce, your website needs shifting SEO patterns and a deep understanding of the customers. Keeping up with today’s trends helps entice your audience and keep that search engine ranking higher. However, other than that, do you think high marketing helps in good digital marketing ROI of your online business? Well, we have to find out.

Digital Marketing ROI is the measure of profit or loss that your company generates on your digital marketing campaigns. It tells whether you’re getting your money’s worth from all those social media marketing. 

How does high marketing help in good digital marketing ROI?

• It boosts brand engagement

Content marketing plays an integral part of digital marketing. Whenever a user visits your website, the first thing he/she notices is the content. Reshaping and creating better content gives your business a massive engagement which leads to the improvement of lead generation and conversion.

• Improves website traffic and the average amount of time spent on each page

Your website’s UX can improve website traffic and the average amount of time on each page. Users can’t get enough of neat and responsive sites. They always look for a website that is user-friendly.

• Increases traffic from backlinks of a content

The backlink of content that has been placed on major social platforms, blogs, and forums increase website traffic.  This is the trick that SEO specialists do especially when they are posting their blogs on major social media platforms like Facebook because they know they are more likely to attract customers there.
If you need help in boosting your digital marketing ROI, MECACA Global Network is here to improve your marketing strategy. We help make the interactive experience and awesome content to keep the website traffic at its peak. Visit us and send us a message!

Reading Time: 2 minutes

Website traffic or the number of visitors to your website plays an important role in your digital marketing because it adds up to the opportunities you have to create more customers. Most of the time, companies hire social media marketing solutions companies in order to make the best out of social media platforms, which is to attract new customers. 

Website traffic is the lifeblood of businesses especially e-commerce sites because it improves the organic positioning and ranking of websites listing on the search engine results page. Sometimes, your website traffics may be low and here’s why:

Why do I have low traffic on my website?

• Outdated information

When was the last time you updated your information on your website? Everyone likes fresh information. Having fresh and updated information helps in the ranking of your sites in search results.

• Bad user experience

One important aspect of a good social media marketing strategy is having a neat UX and UI design for your website. Most customers are inconvenienced by how webpages are taking too long to load, no phone numbers or support addresses, videos playing automatically, and of course, those countless pop-ups. Think about every minor detail from the perspective of a website user. 

• No search engine optimization

It’s important to find a digital marketing solutions company so they can do everything right and add update information on your sight. SEO is always about picking the right keywords and promoting your site on social networks.

• Competitors from other websites

It’s a tough competition between e-commerce websites. Keep an eye on your competitors by analyzing and monitoring their social media activity. You can use tools like Wayback Machine or Versionista to do so. Once you find out what makes them outrank you, it’s time to do better! Also, remember to always be mindful of your social media marketing strategy!

MECACA Global Network provides digital marketing solutions for your e-commerce website. We help increase the website traffic by creating highly engaging digital marketing and through search engine optimization. Contact us and we’ll talk about your concerns!