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Tag: Growth

6 Reasons Why Your Business Needs SEO in 2022

Posted on by Angela Ash
Reading Time: 3 minutes

Most businesses today have already realized the need for search engine optimization for a better online presence. If somebody still doesn’t know what SEO (Search Engine Optimization) is, it’s definitely lost touch with reality. Search engines have become the primary place where users globally seek knowledge. And companies, regardless of their size, can become more noticeable in the online space, specifically through search engine optimization. But the good news is that SEO is actually beneficial for many other aspects of your business. If you haven’t already invested in SEO, here are six of the top reasons that your business needs to:

1) Small Businesses Can Mainly Benefit From SEO

Anthony Mixides, Managing Director at Bond Media says “Mobile devices enable people to find the businesses they need and need regardless of where they are. Most Google searches are executed from a mobile device, and that equals up to 100 billion monthly searches.”

Additionally, statistics have also shown that most consumers are looking at limited search results when employing the use of search engines. Business owners who take the time to optimize their websites for local SEO can immediately connect themselves with local residents and beat competing organizations.

2) SEO is the Long-Term Strategy

SEO demands time to see real results. However, it can have a notable influence within the first 12 months. Amar Vig, Managing Director at London-fs adds “Many of those actions will impact your business in ways that last for several years. As the market continues to develop, it’s essential to follow the trends and changes. But even websites that haven’t had a lot of intense SEO recommendations executed 10 improved from basic SEO best practices as long as they are an honest website with a satisfactory user experience. The more effort, time, and budget you can commit to your SEO, the better and longer your website stands to be a worthy contender in your market.”

3)  SEO Enhances the User Experience

Jason Ball, Director at Considered Content explains “Google is regularly improving and developing its algorithms, and they can now recognize a good and enjoyable consumer experience. Search engines try and want their users to find the information they need with as few clicks as possible and, if possible, on the first search result page (SERP). So, sites that seek to get a good place on the search engine results pages ultimately deliver a high-level consumer experience, which is the optimal business and branding option.”

4) SEO Provides Quality Content on Your Site

Google, like any other search engine, grows smarter every day and focuses more on the quality and value of online content. Joanne King, company director at ICMP shares his opinion that “The architecture and design of your site is still essential as well as its technical part, but if you do not produce the quality content that consumers are looking for, the chance to get a good spot on the search engines is insignificant. Therefore, the fundamental SEO practice is content optimization. Start building a good content profile today and for a long time, you will profit from the fruits of this solution.” She further emphasizes that high-quality content not only helps with rankings but also builds trust and credibility with your audience. By focusing on SEO content writing tips, such as using relevant keywords, addressing user intent, and maintaining readability, businesses can create content that resonates with both search engines and readers. Consistency in delivering valuable information is key to staying ahead in the competitive digital landscape.

5) SEO Impacts the Buying Cycle

Hamza Usmani, Head of content at Believe Money says “Customers do their research and that’s one of the biggest advantages of the internet from a buying point of view. Using search engine optimization tactics to deliver your message for good products, deals, and services is one way to reach them. However, it’s also essential to convey the dependability of what you offer customers.”

When you do this right, it will surely have a positive impact on your buying cycle. Your brand needs to be noticeable in the places people need to find it so they can create a worthy connection to you. The more connections you have, the more powerful your brand becomes, and the stronger your brand becomes, the more profit you stand to earn.

6) Link Building SEO

The presence of links that direct to your site remains one of the most beneficial practices for obtaining a high rating. Tiffany Payne, Head of Marketing at Replace Your Docs adds  “One thing you need to remember when implementing a link-building strategy is that the quality of the links that link to your site is more valuable than the number. With that in mind, your link-building plan should focus on sites that have authority in the eyes of Google.”

Conclusion

There are countless possibilities for your business in terms of brand equity and public awareness. We now have a wide range of options to choose from in order to accomplish our organization’s overall goals thanks to the digital space. One of the best tactics for giving you an advantage over the competition is search engine optimization. It makes sense to invest in SEO when you can increase both quantitative and qualitative website traffic organically.

How to Bring Sustainability to an Office Near You

Posted on by Angela Ash
Reading Time: 3 minutes

Going green is all the rage these days, and not without a good reason. An occasional glance through the window can tell you all you need to know about the perils of global warming and the overuse of the earth’s resources.

Not to dwell on the gloomy outlook of the topic, let’s see what can be done to address sustainability and create new, positive habits to benefit everyone.

Set Up Your Own Sustainability Team

It is only to be expected that not everyone is an expert in green technologies. That’s why setting up your own sustainability team is a great idea. The team can meet, and it will also help with team building.

You don’t necessarily have to start your efforts by looking into solar panels, but they are a great idea nevertheless. Some cities offer subsidies for going green, so start by looking up and comparing alternatives, before you begin dipping into your savings.

Other, smaller steps can be performed first. E.g., everyone can bring a mug from home and ditch the disposables. Let’s look into a couple of ideas below.

Really Ditch the Paper

Paper… it’s a word with many connotations, but of late, it seems to be the main culprit. The thing is, with the rise of innovative technologies and stellar digitalization, paper can be replaced in a good measure.

E.g., you can look up professional email programs that make the need to print out all emails redundant. Look for good visibility and filtering options and provide adequate training for the employees.

Next on, take printers out of individual offices. In that way, employees will think twice before printing something that absolutely doesn’t need to be printed out. Old habits die hard, after all.

Update to the Latest Equipment and Products

This is a bit more expensive, but it pays off in the long run. Energy-saving equipment and recycled products, to name a few benefits, can even help with lean manufacturing simply by allowing you to completely get rid of old equipment that is no longer needed.

It’s true that some equipment cannot be replaced, but there are methods to make them more eco-friendly all the same.

Take a look at some sustainable ideas:

  • Replace traditional printers with multifunction ones to eliminate the need to use multiple machines for multiple purposes. Choose the ones with energy-saving features for best results
  • Refill used ink and toner cartridges
  • Print on both sides of a sheet
  • Buy green office supplies whenever possible. E.g., staple-less staplers and pens that can be refilled
  • Use recycled paper
  • Use recycled plastic products when plastics cannot be replaced
  • Recycle used office supplies
  • Keep computers and monitors updated. Newer models are more energy-efficient than older ones
  • Turn off computers when they’re not in use
  • Replace standard bulbs with CFLs or LED bulbs (they use ca. 75% less energy than standard light bulbs!)
  • Paint the walls of the office in light colors so that less lighting is needed
  • Use cloth towels or hand dryers instead of paper towels
  • Only use eco-friendly cleaning products

Bring Plants Into the Office

Have you ever thought about bringing in a plant instead of that high-end table lamp? This is, actually, one of the easiest ways to go green and it will even make the office look more beautiful and pleasant to spend time in.

However, you should research which plants can thrive in office conditions and handle an occasionally forgetful employee. Some recommendations include devil’s ivy, snake plants, succulents, cacti, peace lily, jade plants, ZZ plants, and bamboos.

Some businesses choose to invite an expert speaker to present eco-friendly ideas people may not be aware of. Workshops and courses are also an option. Pick the training methods suitable for your circumstances and go from there.

Set Specific Goals

Lastly, be sure to set realistic, achievable goals each month as your office becomes more and more sustainable. You can rely on OKR templates for the best results.

OKRs are “Objectives and Key Results” and deal with collaborative goal-setting that can help both teams and individuals to set ambitious but achievable goals with measurable results. OKRs serve to help you track progress, create alignment, and encourage engagement across the board. OKRs enable organizations to stay focused on what truly matters by breaking down larger objectives into actionable and transparent key results. They foster accountability and ensure that everyone is working toward shared priorities, driving productivity and innovation. To maximize their potential, many companies hire integrators for business success, as these professionals can seamlessly align OKRs across teams and bridge gaps between strategy and execution.

Conclusion

Going green may be a long-term strategy, but everyone can start altering harmful habits and practices pretty much immediately. Just as you would begin to treat a health injury, you can also “treat” the symptoms of not having a sustainable office space. Turning off computers when they’re not in use and switching off lights when leaving the office should be pretty straightforward steps for everyone, though, right?

Start with small milestones and grow your strategy from there. Remember to rely on OKRs, as they will provide much-needed alignment. Overall, make learning a fun process everyone will enjoy and watch the results take shape gradually.

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