Rebranding is the process through which a product or service introduced by a brand is marketed in a different and new identity or name. This includes important changes to the name, logo, image, advertisement, and marketing strategy of the brand.
In the aftermath of COVID-19, several businesses have changed their focus and business strategy, and for others, these shifts will lead to the inevitable need for a rebrand as we head into 2021. So we are sharing a few of the top reasons why rebranding in 2021 is important, particularly during times like these.
5 Reasons Why Rebranding in 2021 is Important for Your Business
- Shifted direction due to pandemic
The year 2020 has been a rollercoaster for all of us and many businesses changed their direction. From offering pick-up and delivery services to building their online presence, launching online shops, virtual events, and brand new items.
Many companies have been extremely resilient and creative during these times. In the midst of all the craziness, pause for a moment, and look at how those changes have really affected your business. If the current branding does not really reflect how you do business and what you stand for, it’s time to refresh your brand. The rebranding will allow the company to stay competitive, stay focused, and remain operational during chaotic times like this.
- To reach a new market or audience
If your brand is trying to engage and attract a new market and audience, your branding needs to be spot on. Whether the audience you’re trying to target doesn’t align with your current brand voice and values, or you’re not sure how to better reach them, redefining your brand identity is a good next move.
Working with a branding or digital agency is a smart choice. It is to develop a good rebrand that fills the gap and puts the best foot forward with both new and established markets.
- Your brand is outdated
Branding is not supposed to be a thing that is one-and-done. Over the years, even some of the largest and most popular brands in the world, such as Google, have gone through a range of rebranding and strategy changes.
If your brand has been there for a while yet still using the same logo, fonts, graphics, and other brand elements, it’s probably about time to set a rebranding plan. Although it’s awesome that you’ve built up long-term brand loyalty and recognition, the last thing you want is for people to identify your brand as being outdated, obsolete, or irrelevant.
- To save money yet improve results
A rebranding strategy is considered by most businesses because they don’t get the results they want or their branding is no longer in contact with their objectives. Generally, you would see stronger outcomes if your branding interacts with your audience, distinguishes you from competitors, and is aligned with your business goals, beliefs, and services.
Although it is an investment to build a personal brand identity, it is one that should pay off significantly in the long run.
Let’s Plan Your Rebranding Strategy for 2021!
Your brand is the heart of your company, and it’s crucial that you get it right. Keeping your branding right plays a huge role in the growth and success of your business. Planning a rebranding strategy isn’t an easy task. That’s why as a leading digital marketing agency based in Malaysia, we’ve helped several businesses with their digital marketing strategies with outstanding results in online branding, social media marketing, and such. If you want to start your rebranding for 2021, don’t hesitate to get in touch with us!