Digital Transformation: Doing Sales During COVID-19

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The worldwide lockdown COVID-19 has profound implications for our personal and professional lives. This unpredictable situation obligates companies across the globe to reevaluate their business marketing strategies and turn actual salesmen to digital ones for brick-and-mortar companies.

Many businesses have agreed to embrace digital marketing to keep businesses operating as smoothly as possible during the COVID-19 outbreak and to plan better for the recovery process. Even before this pandemic, 70% of companies considered working and market digitally. Yet COVID-19 is pushing businesses to speed up and implement digital transformation strategies.

The Role of Social Media Marketing during COVID-19 Pandemic

In the face of COVID-19, social media is a great way not just for individuals but more especially for businesses to stay connected and make sales while physically separated. Social media has become an important part of our daily life. Home-bound with nothing to do. Covid-19 has contributed to an increase in the consumption of online media.

The businesses that will survive these turbulent times and continue to prosper thereafter are the ones that remain agile. As such, the company needs to respond quickly and effectively to the specific challenges that it poses.

This time offers a rare and unprecedented opportunity to make the best use of social media marketing; to communicate and link with customers in meaningful ways. Customers search for products that do more than just sell.

Undeniably, social media marketing also offers a forum for branding, advertising, and promoting the products and services. Also, when promoting your products and services make sure you have a landing page. The landing page will encourage your customer to take action and convert to sales.

Here are some benefits of Landing Pages for your business:

  • It directly supports your business goals
  • Increase conversions
  • Generate data and insights
  • Improve paid search campaigns
  • Can grow your email list
  • Increase credibility
  • It improves your brand awareness

While COVID-19 represents a defining moment for businesses to market their products and services, the use of responsible social media marketing practices is very important. Contact MECACA Global Network and stay on top of the game as you grab the most opportune moments for success!