These days you see plenty of acronyms tossed around like SEO, SEM, SMO, CRO when it comes to digital marketing. It is easy to think that words with similar sounds can be variants of the same thing.
So what is SEM? Actually, you are not the only one to ask the same question. So we’re here to make it easy and understandable for everyone.
SEM is a very productive way and strategy for small companies to meet new clients, raise sales, and reduce the expense of acquisitions. If you want to know more about what SEM is, just keep reading.
What is SEM or Search Engine Marketing?
SEM basically stands for Search Engine Marketing. This might sound really general. However, in reality, this has come to mean a specific type of advertisement or marketing on search engines – the paid search. SEM involves placing ads on search engine results pages (SERPs) to target users actively searching for specific keywords or services. These ads are typically pay-per-click (PPC), meaning advertisers pay only when a user clicks on their advertisement. By leveraging SEM, businesses can effectively position themselves at crucial touchpoints in the customer journey overview, ensuring that their brand is visible to potential customers right when they are ready to take action.
Google Ads is the most widely recognized and used pay for the search tool. Bing and Yahoo could be worth your time and money as well.
SEM holds the power of search engines such as Google to meet potential customers at the right time and place. It is also known by several other names, like:
- Paid search ads
- Paid Advertising
- PPC (Pay-per-click)
Keywords are also very important in SEM, just like other digital marketing strategies do. When running SEM campaigns, you identify keywords that will decide which advertisements are showing up on which searches.
Get in touch with MECACA Global Network
SEM or Search Engine Marketing could be a great investment for your business. Outranking every organic outcome is a big benefit for your potential customers, even if you have to pay for every click.
MECACA Global Network is one of the top leading digital marketing agencies in Malaysia trusted by different clients around the globe. We have teams of experts that you can rely on.
If you consider running an SEM campaign for your business and are afraid where and how to start, MECACA Global Network is here to help you in every step of the way. Get in touch with us and let’s see how we can help you and your business!