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Instagram became the “it” social media platform for the past years and for more years to come. Not only has it proved itself to be one of the major social media platforms to help generate revenue through the use of ads, but Instagram has also been recognized as a major business market to sell products, after Facebook. Businesses using Instagram have successfully made almost $11 billion and are still counting using Instagram ads alone in the year 2019.
With a lot of creative possibilities, targeting opportunities, and personalization potential, the youth and user-friendly platform, Instagram offers the power to connect with influencers, break through the competitive noise, and build active engagements to the communities for the customers.
MECACA Global Network’s Top 5 Tips for Instagram Marketing
Here at MECACA Global Network, we collated the top 5 Instagram Marketing tips for the year 2020 to be your guide in promoting business and to be successful through one of the major social media platforms today. This includes the following:
1. Learn your own Instagram Strategy
With Instagram’s different quirky filters, video streaming, storytelling features, meme-friendly editing tools, and easy to use on mobile phones, it’s the perfect platform for capturing those authentic little moments that introduce the human side of the business. However, before building the business brand’s profile and posting pretty and engaging pictures, give serious thoughts on how to perform Instagram activities so they contribute to the strategic social media marketing goals of your business. To make the most out of your efforts, it’s essential to approach Instagram with a clear plan that aligns with your overall brand identity and fosters meaningful engagement with your audience. Some key Instagram marketing tips to remember include maintaining a consistent visual theme, leveraging analytics to understand what resonates with your followers, and prioritizing quality over quantity in your content. By staying intentional and strategic, your Instagram presence can evolve into a powerful tool for brand growth and customer connection.
2. Funnel Down Instagram Traffic to Website
One of the good things about having an Instagram account for business is that you can attract good traffic to your website. However, just be aware that you can only include a single clickable link in bio on the profile page. You can also give special offers and promotions to encourage followers to visit your website and make a purchase of what you offer. With the use of a strong call-to-action, you can engage more with your audience and convince them.
3. Be Creative
Beauty and quality always count on Instagram. You have to be creative about what you post. Publish the most appealing brand imagery and descriptions that can draw the viewers more deeply into the brand experience.
4. Spread and Overcome
Even if there’s only a small number of Instagram’s billion monthly users posting updates and stories regularly, the brand’s efforts still need to reduce through a lot of content mess. Promoting posts on Instagram is as important as it is anywhere else on your own marketing strategies.
- Get discovered through Hashtags
With the use of hashtags, you are letting people find you easily on Instagram to discover your content and learn more about you and what you offer.
- Make a budget for boosting performance
Paid promotions or boosting your post are another way to increase the business reach and engagement on Instagram. You can pay for promoted posts and display ads on Instagram’s regular content feed. As well you can promote content through placing ads on the Instagram Stories, which you can display the campaigns as image or video or both that viewers can click to view.
You can also work or partner up with influencers who can help you promote the business using their own content on Instagram.
5. Throw an Instagram Contest and Offer Giveaways
One of the great ways to make a good engagement in Instagram is by throwing or hosting Instagram contests. You can have different ways how they could win the contest and the most common way is all they have to do is just leaving comments on your posts.
Whether you share lavish photos, live streaming your most memorable moments, or inspire the viewers with the fun hands-on activities, Instagram is a great platform for putting a business brand’s best content assets on display.
Be part of MECACA Global Network and we will help you and your business be known in the Instagram world. We could talk about the plans and goals you have for the business and we will give you further tips for social media marketing. Visit MECACA Global Network today and get in touch with us!
