What is Content Marketing?

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Content marketing is the type of marketing which is focused on making and sharing content in order to attract customers, share products, and more about marketing a business. If a business needs to grow, it is time to begin your content marketing. MECACA Global Network is here to let you know more about content marketing.


What You Need to Know About Content Marketing

Content Marketing is important for businesses to gain more customers, raise web traffic, improve sales, to share the latest news and gain brand trust. You are free to choose what platform where you market your business, where the strategy and capabilities fit. Content Marketing has different types based on the platform, and it includes:

  • Social media marketing
  • Email marketing
  • Podcasts
  • Live Stream
  • Blogs


Businesses share different kinds of content depending on the marketing strategy. Common types of contents that are shared in marketing are:

  • Photos
  • Videos
  • Article
  • Infographics


Key Components of Content Marketing

The key component of content marketing must be taken into consideration to make a content marketing plan or strategy. By getting to know the components well, content marketing will be easier and faster. The following are the element that content marketing must have:

  • Content

Content is the most important component of content marketing. The content needs to have the quality that will meet the objectives of marketing. It has to be made based on the audience, platform, and objective.

  • Audience

It is necessary to know who are the right audiences to target for marketing. By knowing the right audience, decision making would be easier. Businesses may rely on demographic factors for designing their content.

  • Platform

Choosing the right platform affects the type of content you will be sharing. On most social media, they let businesses to post their photos, videos or any media content. On the other hand, blogs are more focused on providing articles and helpful information.

  • Objective

The form of marketing strategy will depend on the objective or goal the business would like to achieve. If the business is focused on marketing a product, they would share its features and benefits. Or if the business is focused on gaining more customers, they would show the good points of business to let them know why they should buy their product or service.

  • Brand

In marketing, it is important to include your brand in every content that you share. You have to make sure that your content clearly shows your brand.Here at MECACA Global Network, we have a group of talented designers and creators of businesses’ marketing campaigns. Our approach is to create an interactive customer experience and make marketing easier. Visit MECACA Global Network today and see what we have to offer!

What Causes Your Online Business to Fail?

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Perhaps you’re thinking, “What if my e-commerce business fails?” Or maybe, it’s already on the verge of failing. Many online business startups fail because they forget to plan things ahead. They do not think long term. As an entrepreneur, you have to be aware of the common reasons why your business is failing or why it might fail, if you’re new to the industry. For now, here is the list of the possible reasons why your online business is failing. 


Why is my online business failing? 

  • Not understanding the customers’ needs and demands

Most successful companies like Amazon.com Inc. are centered on their customers. They always put themselves in the shoes of the customers in order to understand their needs and demands. 42% of startups fail to succeed because they do not analyze their target customers well. Always remember that you need enough customers to buy your products or service in order for your business to succeed. It makes sense that you evaluate your potential customers before launching your business.

  • Lack of social media presence

You must understand the power of social media marketing. People use social media to get updated information and this is why you must take advantage of it as a tool for digital marketing. Your potential customers are mostly present on different social media platforms so it is important that you don’t just focus on one social media platform. For expert and better social media marketing, you can outsource digital marketing solutions companies to do the job for you.

  • Not having a user-friendly website

The secret to run an online business is to have a well-design and user-friendly website. You need to make a good impression, especially for first-time website visitors. That means you need to be wary of picking the color, font, image, symbol, text, and elements in order to create a website that would impress the visitors.

MECACA Global Network is a Malaysia-based digital marketing solutions agency. If you need help with your online business when it comes to the digital marketing aspect, we are happy to offer you the best solution. Check out MECACA Global Network for more details.

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Have marketing efforts to make a meaningful visual communication with their potential customers