Estimates say that e-commerce retail sales are expected to reach $6.54 trillion in the current year. (Statista). To make the most of it, e-sellers should employ the best e-commerce practices to beat the competition, acquire new customers, retain existing customers, and increase sales. This blog discusses ten of the best e-commerce marketing strategies for you to follow.
But before that let’s get to know why you need them.
Why do you need the best e-commerce marketing strategies?
The e-commerce market is highly competitive these days and many businesses have gone online post the worldwide lockdown. Stats say that there are more than 26 million e-commerce websites across the globe. So, to outperform your competitors and achieve your goals, you need to use some of the best e-commerce marketing strategies.
Employing proven e-commerce marketing strategies will help your e-store to-
- Gain brand awareness
- Drive traffic
- Generate more prospects
- Convert more leads
- Educate consumers about a new product
- Increase the number of sales, and more.
10 Best E-commerce Marketing Strategies to Boost Sales in 2022
Here are some research-backed marketing strategies to boost e-commerce sales in 2022.
1. Post high-quality and unique content
Content is the king when it comes to marketing. It allows you to educate consumers about your offerings and generate brand awareness in a cost-effective manner. You can also engage prospects with your brand by sharing high-quality, useful, interesting, and unique articles, blogs, infographics, videos, and photos on different platforms. Just take care that your content is unique and compelling. This will help make a mark on the user’s mind.
2. Personalize promotional messages
E-commerce personalization is one of the best e-commerce marketing strategies employed. If done properly, it can generate high returns on investment. For, people like receiving weekly promotional emails from their favorite retail brands. So, send them humanized and personalized emails and push notifications with info regarding sales, special offers, and discounts on items from their preferred brands.
3. Search engine optimization
Search engine optimization (SEO) has never lost its charm and effectiveness. With more than 87% of consumers now searching for products online, it is important to optimize your site for search engines. SEO is about appropriately incorporating your site with the exact words and phrases people search for your niche’s offerings. It also involves improving UI design.
4. Go mobile-friendly
With an ever-increasing number of people using their mobile devices to shop online, it is prudent for e-commerce businesses to make their sites mobile-friendly. That is, your site should be designed to function properly on smartphones, iPads, tablets, etc. It should also display info like “add to cart”, “add to wishlist”, your contact details, etc. in an easily findable manner. Besides, you can also use mobile marketing techniques such as geo-targeting, geo-fencing, etc. to specifically target mobile users.
5. Upsell your products
If the term upselling is new to you, it’s nothing but persuading the customer to buy a more expensive version of the product they’ve chosen to buy. This works because studies say that the probability of selling a product to an existing customer (60- 70%) is much higher than selling it to a new customer (5 to 20%). So, recommend the right products at the right time to the right people to upsell.
6. Set up social media profiles
With the extensive usage of social media among people today, businesses that launch themselves there grow by connecting with new audiences. Many social media platforms nowadays allow e-stores to publish shoppable content like shoppable display ads that directly take interested users to their e-store’s product page. So, focus on those networks that best suit your business’s needs.
7. Take advantage of user-generated content
The next on our list of the best e-commerce marketing strategies is user-generated content (UGC). It refers to the reviews, ratings, testimonials, etc. that your customers share about your brand, its products, and services. This is one of the most effective marketing tactics as people trust recommendations from other people a lot. So, encourage UGC. Write to them asking for these soon after a positive association such as product delivery, customer service, etc.
8. Focus on abandoned carts
Your abandoned carts are lost revenue that could be recovered through diligent timely messages. So, send emails reminding users of the carts with the items that are still left to be purchased. Besides, take time to learn why most users are abandoning their carts. It could be a lengthy checkout process, additional shipping costs, unsatisfactory returns policy, late delivery, etc. Fix those as soon as possible.
9. Partner with influencers
One of the best e-commerce marketing strategies practiced today is influencer marketing. For, influencers win your consumers for you by creating brand awareness, building trust, and getting them to try your products. They can help make a buzz about your brand. So, tie up with those influencers that your target audiences are following. This will help command a higher engagement rate and grow your business.
10. Optimize your product listings
Optimizing your product pages is important to drive sales and increase returns on advertisement spending (ROAS). Besides, it can also improve the search rankings of your brand. It is time-taking but not tough to optimize your listings. Include vital details such as product images, keywords, descriptions, and pricing. Also, make provisions for customers to enter their ratings and reviews under each product.
An ever-increasing number of people are switching to online shopping these days. It is crucial for e-commerce sites to stay abreast with the latest marketing techniques and trends. By employing our best e-commerce marketing strategies, you can create brand awareness, build brand affinity, boost sales, encourage repeat purchases, and increase revenue. All the ideas that we’ve shared in this blog are easy and affordable. So, do try them out.
Shivani Goyal: Shivani is a content writer at NotifyVisitors. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach to the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.